Relevance of brochures and catalogs in marketing your business

Creative Designs

minute read

Every day you may be receiving lots of brochures. These materials play a significant role as far as the marketing of any business is concerned. There are countless companies providing brochures designing services that offer superior quality designs. Importance of brochure in business is tremendous and effectiveness of brochures statistics indicate that graphically-appealing brochures can boost sales revenues.

But before outsourcing brochure designing services, you must know how these are of this much high importance.

How effective are brochures in marketing?

  • Comparatively better marketing channel

    In fact brochures are one of the best ways of shouting aloud about your products. The brand is displayed more clearly than many of the other marketing channels such as classified websites and TV commercials where customers are hit with an overabundance of advertisements.

  • Online is not the only way

    There are still people who don’t spend even a single hour online per day even in this era of handy smart phones. Hence the only effective way to get them acquainted and impressed with your product or services is through the materials from brochures and catalog designing

  • More personalized method of marketing

    Picture this: After launching or presenting your product, you are handing over the advertising material directly to the prospect. This is perhaps the unmatched form of professional yet personal sales conversation which a website or any other forms of online advertising can’t offer. A professional company providing catalog designing services understands this and crafts the material accordingly.

    There are different types of product catalogs and the designing process depends mainly on the nature of products or services offered as well as your target audience. It’s not only the design which matters but also the words filled in.

Top characteristics of effective brochures

  • Budget-Friendly: Brochures should be budget. A company should be able to afford to get them printed in large numbers as and when they need. Pricey brochures would unnecessarily add to expenses.
  • Focused & Consistent Branding: The brochure design and messaging should appropriately reflect a brand’s persona and should follow a consistent style and approach in all occasions, whenever they are needed.
  • Reach Target Audience: The brochure should have a design that can positively impact the psychology of the target audience. Businesses should make sure that they are able to reach their customers properly through their brochures.
  • Descriptive: Brochures should be descriptive; they should highlight a company’s products and services with clarity and aesthetics.
  • Multiple Distribution Channels: Businesses should ensure that their brochures reach the target audience through multiple channels via online and offline modes. This may require design modifications to some extent.
  • Tangible Reference Material For Later Use: Brochures should serve as an effective reference guide for businesses for future use. This may prove to be useful when businesses need to introduce new products and look back to find out what their original branding message actually was.
  • Enduring: Brochures should have a long-term impact and the material that is used for printing should be hardy enough to withstand time.
  • Perfect For Promotional Offers: Brochures are the best ways to declare your ongoing or special promotional offers. So the design should be such that it allows marketers to put their messages across with high levels of accuracy and effectiveness.
  • Emphasize Online Messages: Brochures should convey online messages in the best possible way. Online versions may come equipped with multimedia features that may create a highly engaging user experience.
  • Add Credibility: Brochures should add credibility to your business and should boost brand awareness and reputation.

Most of the companies offering brochure or catalog designing services also have expert copywriters thus creating a productive opportunity for graphic artists to work together with them. This finally delivers promotional material capable of compelling a potential customer and is therefore a vital part of a company’s brochure marketing strategy.

If you are looking for cost effective and quick turn around time in catalog and brochure designing companies.

Leon William

Working in MAPSystems as a Senior Business Strategist, Leon William has solid experience in strategizing business plans that are targeted to meet business objectives in every way possible. Leon is specifically interested in performing gap analysis and adopting special measures to take the brand to the next level by using the right communication channels. He can handle challenging situations while developing a hard-core strategy for the emerging markets and is passionate about taking the legacy forward.