Web designing do’s and don’ts you need to know
Designing a website is a tricky task and you need to consider various aspects when you plan your website design. In the contemporary business ecosystem, it has turned out to be a powerful marketing tool. The design of your website greatly influences your user experience, and correspondingly, your brand image. Here, you will come across certain guidelines, stating what to do and what not while designing your website. These dos and don'ts of web design will immensely help you.
Maintain a consistency of experience across all devices
You must embrace responsive web design and it is important to be acquainted with all vital tips for responsive web design. The user experience has to remain consistent across all types of devices. They may access your website through smartphones, tablets, desktops and other devices. In all these cases, the UX design should provide a similar experience to your customers. Regardless of how the users visit your site, they should get similar features on all the platforms. This is what professional web designers typically keep in their mind.
Ensure seamless navigation in your website
Web design navigation is one of the key factors, determining the usability of your site. Even if you develop a feature-enriched web site, the lack of seamless navigation will tarnish the quality of experience for your customers. Keep the structure as simple as possible. The navigation options should be clear and easily understandable to the visitors. Ensure a consistency between the navigation system in your home page, and other pages. The navigation system should be designed in such a way, that helps the visitors to get the desired information with the minimum number of clicks.
Change the colour of visited links
This is one of the basic web design principles. The links are the key tools for navigating from one page to the other. You need to incorporate a mechanism, where visited links change their colours. This will provide the customers with greater ease while moving around the website. They would not like to visit the same page unintentionally. It helps the visitors to understand their present and past locations. Also choosing the right color scheme for the website; perfect color combinations will enhance your website and branding.
Your pages should be easy to scan
Customers spend very little time on a web site, unless you come up with a compelling element. The users are likely to scan through your pages, and not read them line by line. As a designer, you should make the presentation of the site visually appealing, so that the visitors can easily scan through them. Concentrate on the focal points, like the navigation items, login forums, screen titles and other important elements in the website.
Check the links
A broken or non-functional link may frustrate your customers. While developing, you need to keep a check on the links. The users should be able to get across to the pages they want while navigating through your website. This is the key for effective website design.
Make sure all the clickable elements are differentiated
Most of the visual elements like underlines, link, button that are looking like one, and it can easily create confusion for the users. Website visitors need to know, which area of the page is plain text which are clickable elements.
Don’t make your visitors wait while your content loads
The internal links should not open in a different tab
The customers expect to get back to the previous page by clicking on the ‘Back’ button. When an internal page opens in a new tab, this option is not available to the users. This also opens a number of tabs in the screen, which the users may not like. Design your website in a way, that enables the visitors to open an internal link in the same tab.
Do not emphasize too much on promotional materials
Remember, the content on your website should stand apart from the other elements in the page. Do not let the promotional materials overshadow your content. Place the advertisements judiciously in your website, so that they do not mess up with the essential elements in it.
Do not hijack page scrolling
Certain sites are designed in a way, where the scrollbar behaves differently and includes animated effects. They may also include fixed scroll points and a redesigned version of the scrollbar. This is one of the most frustrating issues that users encounter in a website. They should have a complete control of the scrollbar, which should not behave in its own way. Make sure that the scrollbar in your website functions normally.
Do not play with audio and visuals
Websites containing auto-play music, background sounds and videos annoy the users. You need to use them sparingly, only in areas where the visitors expect them. In case you want to incorporate a video into your website, let the users play it on their own.
Apart from this, take care not to compromise on the functionality of your site for the sake of aesthetics. The background behind your content should not be too busy, or moving, that captivates the attention of the users. Besides, poor choice of colours in the background or foreground may also cause stress to the eyes of the readers. Maintain a good contrast in the pages, delivering a pleasing experience for the readers to go through your content. Also make sure your website background visuals should enhance the branding and user visitor experience but not too dominant.
These web development do's and don'ts guidelines will enable you to design your website in a way that attracts the customers, engages them and results in greater conversion levels. If you are least confident to craft a website yourself, there are several expert companies offering, web design and development services that can assist.