Creativity is a very important part of the designing process. It plays a great role in finding the solution to a problem by going for different alternatives and changing the way of looking at a problem. It can also enable us to develop new ideas and for designing new perspectives on the existing ones. However, attracting creativity in your daily work is not that easy while following a busy and monotonous schedule. For example, while going to the office, we take the same route every day, sit in the same place, and attend the same meetings. In that case, it is really hard to turn on the creativity and boost up innovative ideas.
Since most people do not take the time to define their creative process for using it on a regular basis. In this article, we have discussed the six important steps that can be used for creating an effective creative design and why it is necessary to implement it. However, before going to that part, let us first understand what a creative design process is.
What is a creative design process?
It is basically a designing process that is unique, memorable, effective, and fulfills the objective of developing a creative design. The reason which makes it important is that the creative designs are not readily available. It usually takes any designer to go out of the way to think and craft it in a completely original form and helps the client’s product to stand out in the industry. It takes a lot of practice, dedication, and more than a couple of rework on each design to reach this level. Apart from this, various other properties can also be identified on a creative design. They are:
- It immediately attracts the attention of the target audience.
- It is able to generate feelings among the people.
- It should be an inspiration to many for using it in their works.
- It appropriately reflects the brand essence of the client.
- It offers a tough competition to the other creative designers.
Importance of following the steps in a creative design process
People working in the creative field need to follow a particular routine or structure in their daily work irrespective of the graphic design types. As unimportant it may sound, but routines do play a great role in the success of a creative artist or designer. The routine should involve both works as well as non-work activities. Examples of non-work activities include having a strong coffee every morning, a mid-morning snack, or even a brisk afternoon work. On the other hand, the work activities should be more about dealing with your design projects, whether it is magazine design, cover design, brochure design, or something else.
So, whether you are working in an office environment or as a freelancer at home, it is important to develop a set of processes that can help your creative juices flowing. Following an established set of processes will help you work with a calm and clear head even if you are given to do a particular task out of the blue. In short, a carefully planned and systematic process will minimize the chances of flaws and results in an impactful design. Overall, it can help you become a better designer.
13 critical steps to improve your creative design process
Gather up the brief
It is obvious that the client will provide you the brief or generic information about the project. The information will be mainly concerning the client’s business, target audience, project specification, etc. Apart from that, there might be a whole lot of other information regarding the project.
As a graphic designer, you’ll most likely get the information during client-meeting. The client will discuss what they want from you and then, share all the needed data that is required for covering the project. This is the first and the most important creative design step.
Perform a market research
This is the second step of the creative or graphic design process. After you’ve received the brief, you should not just settle down with it and start designing. Before doing that, research everything you can about the product or service for understanding it better.
Try to get a clear and conclusive idea about the objective of the design, preferences of the targeted audience, design outlook of the competitors, primary features, key-value propositions, etc. You can only get the desired results you expect and make your designs appeal to the customers by understanding the brand inside out.
Make use of moodboard
This is another research step and will help you to determine the mood of the brief. Moodboards are usually a group of visual materials that can help with understanding the brief, client, demographics, and competition. By using it, you can determine anything, starting from the color of the design to typography.
Moodboarding can help you to make good decisions regarding your project design. However, once you’re done moodboarding, make sure to put them out and label them in order. Later, you can also use it as a reference while designing.
Define the design structure
After having a good discussion with the clients, designers, copywriters, marketers, and business heads, you should arrive at the conclusion of creating your design structure. Draw a clear guideline regarding what to include in the concept, color, design, imagery, and content. Also, consider different factors like the client’s requirement, time, budget, target audience, resources, tools, design relevance, market trends, etc.
Brainstorm and create different concepts
After you have concluded the different structures and combinations to include in your design, pull your spontaneous ideas together, and start sketching your different ideas or concepts. This process gives excellent results when done with a team. The more people you have in your team, the more ideas you’ll have.
You can start by creating motifs and symbols, suiting the needs of the project. Don’t forget to explore and test the typefaces. Also, stay updated with the latest logo and graphic design trends while working. If you are running a company offering graphic designing services, then distribute the designing tasks to your resource staff and ask them to create multiple designs and concepts for the client’s project.
Try out thumbnailing
In this step, your design will actually start looking like a design. You can carry out thumbnailing once you’ve sorted out your ideas during the brainstorming process. So, grab your pen and notebook again and sketch out all the elements, such as pictures, margins, body content, etc. to create your design. By sketching again and again, you’ll get an idea of what works best and how you can shape your design.
Develop the design concept
After brainstorming and thumbnailing, you can find out what works best to meet the project needs of your client. Go through your choices once again and find out one concept that communicates the client’s brief and stands out from the rest.
Also, make sure that your concept is unique and is not already present in the market. It should also be very personal and memorable to the client. In addition to that, it should be appropriate for the client’s target audience.
Start creating the design
As per the chosen concept and the elements developed in the thumbnail, start developing the design. Employ the needed graphic design software and tools that you think appropriate. There are many Adobe Creative Cloud programs available that can help you with the task, such as Photoshop, Illustrator, and InDesign.
Apart from that, you can also use digital design programs, such as Sketch, or analog tools, such as paints and paintbrushes depending on the requirement of your project.
Refine the content
Refine the content in your design before presenting them to your client. You can start by becoming a self-critique. Look at your designs and see if all the steps that you have carried out so far align with the brief given to you by the client.
Also, compare and see if the design aligns with your market research, target audience, and whether the design stands out from the client’s competitors or not. After you’ve found the answer to your questions, go back to your design program and continue refining until its looks perfect.
Work with the client
Give importance to the feedback of clients and work with them at every stage of the designing process. It will increase the client’s trust in your work, which in turn will motivate you to create unique and effective designs. So, always remember that whatever ideas you are having, you can present them to the client in the meetings or discussions so that they can give their feedback.
Compare and find the best
After you have received the feedback, start creating multiple designs. Now, compare and select the one that looks the best. You can judge the designs according to their simplicity, aesthetics, feasibility, ergonomics, concept, relevance, business aspects, technical features, and more. Prepare the parameters in advance, which are needed for the judgment and give importance to the areas that can improve the quality of your project.
Design the presentation and wait for approval
Share your designs with the clients and provide them with all the information so that they understand why you have sketched a particular design. Now, let them take the final call. Sometimes, it may happen that the client will overlook your designs on virtual grounds. However, you need to justify the design by showcasing evidence or ideas. That is why it is very important to add crucial information to each design.
After you’re done with designing, get it ready to send it to your client. For example, if it’s a print project, get the design ready to be printed by setting things like a slug, fold marks, crop, bleed, etc.
In case the client has an in-house design team, chances are that you’ll send over the files to them and they’ll use them for the desired purpose. If that’s not the case, then you’ll be sending over the files in PDF or any other format of their choice.
As a designer, it is really important to enjoy the creative process rather than worrying too much about the results. Having an attitude like this will help you to remain stress-free and approach a new brief with enthusiasm and creativity. By exploring the article, you would be able to monitor your creative process, thereby finding the way that works the best for your needs. You may also prefer checking out some books, observe nature, or browse the internet for your source of information. It does not matter which method you choose, but make sure that it energizes your mood and helps in maintaining a balance in your creative work. Following a articular routine will not just only make your ideas a practical reality but will also help you to manage time and enjoy your work.