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Most Comprehensive & Actionable Guide To Explainer Video

Explainer Videos are deployed by businesses and individuals for introducing themselves concisely and conveying to targeted leads how their problems can be solved using the services and products offered by video creator.

uses of explainer videos


The uses of explainer video are many. They can be leveraged for:

  • Explaining the functioning of a newly launched product
  • Describing the highlights of a business service
  • Conveying to customers any important update or idea

Success Rate of Explainer Videos

Overwhelming majority of companies which use business explainer video clips have reported that their users have been able to understand the functioning and purposes of products and services successfully. Consequently, customer calls for troubleshooting have drastically reduced.

As a result, increasing number of businesses are embedding explainer videos on the home pages of their sites. By employing creative marketing strategies, businesses have been able to reap rich dividends. When story is narrated in creative and visually engaging manner, audiences can understand better.

Types of explainer videos

  • 2D Animated

    2d explainer video involves using two-dimensional canvas for developing storyboards with engaging backdrops and characters. Although cost of producing 2D animation video is less, many details cannot be depicted clearly through it. Strategic use of animation with personal touch produces desired outcomes.

  • 3D Animated

    In three-dimensional space, animated 3D objects can be used for showcasing products in nascent stage. Also, you can film the working of those products whose live videos are tough to make. 3D objects can be manipulated like real life objects.

  • Motion Graphics

    Still graphics can be animated in such videos. Visual effects, cinematic methods, and animated modules are used for showcasing abstract objects, textual content or shapes in motion. Story or character may or may not be present.

  • Whiteboard Animation

    In whiteboard explainer video, concept is depicted in animated manner with hand-drawn type artwork on whiteboard. Whiteboard animation videos can be created inexpensively at home or through automation. Companies on shoestring budget can optimize on this video type with strong script and impeccable animation. To offer a memorable brand experience, out of the box thinking is required while producing such videos.

  • Live Action

    In this video type, real people explain services or products. This helps in emphasizing company’s point by making the presenter strike an emotional bond with audiences. Products/ services which involve greater degree of human interaction can be explained with these videos. Animation video maker may quote lesser price than live action video but the results far outweigh animation.

  • Screencast

    In this explainer video type, functioning of web application or software is showcased by capturing animated screenshots of the same while it is in use. Users need not browse lengthy and boring manuals to understand the working of application or ways to interact with it. When new features are introduced or new applications are launched, screencast videos can prove highly effective. Cost of producing high quality screencast videos is comparatively lesser than other styles of explainer video. You can create a video in good resolution with your computer and can then upload the same to YouTube.

Benefits of explainer videos

After overviewing the guide to explainer video types, it is important to understand the reasons for success of explainer videos.

  • Credibility Builder

    Your brand’s credibility depends on how strongly your customers feel about the sincerity of intent to help them out. With a well-prepared explainer video, you can inspire their trusts in your brand by highlighting the efforts you have invested to sort out customer related issues.

  • Sales Booster

    With explainer video, you describe the functioning of a product/ service and how to use the same. As the customer already has video preview of the product/ service, they are less hesitant in purchasing the product or subscribing to services.

  • Information Provider in a Nutshell

    Actions speak louder than words. As such, an explainer video is more effective than verbose manuals or thousands of blogs in conveying relevant information.

  • Email Promotional Campaign Booster

    Leads feel more motivated to open marketing emails when ‘explainer video’ word is included in subject line. Open and click through rates for emails are significantly boosted.

  • Email Promotional Campaign Booster

    Leads feel more motivated to open marketing emails when ‘explainer video’ word is included in subject line. Open and click through rates for emails are significantly boosted.

  • Bounce Rate Reducer for Websites

    The book can be described with metadata which carries relevant words or phrases. These include name and biography of the author, eBook title, blurb or description of the book. This information would enable prospective readers to locate your eBook.

  • SEO Ranking Improver

    Google and other search engine algorithms rank websites based on their usefulness to audiences. The yardstick is time spent by users on site and engagement index. Both of these would go up when users would watch explainer videos on your site. Resultantly, site’s ranking would go up which will cause more organic traffic to pour in.

  • Social Media Driver

    Explainer videos would be shared more on social sites which would make your brand visible to more people.

    Some other advantages of explainer videos are:

    • Compelling presentation of complex ideas
    • Appeals emotionally to audiences and engages them
    • Live solutions to problems experienced by customers are presented
    • Humane approach makes your brand more relatable for customers
    • Brand persona can be exhibited strongly

How to create explainer videos ?- Process

Creating appealing and informative explainer videos involves many stages. These are discussed below.

  • Concept Development

    As a member of video production company entrusted with creating explainer videos, your first priority should be to understand the objective of video from the perspective of client’s business. Once you have developed a fair understanding, you need to brainstorm with scriptwriters and creative directors for creating unique video for narrating client’s story. Client’s expectations and specifications should be factored in while deciding video type.

  • Storyboarding and Scripting

    As a video maker, you need to narrate the story in compelling manner. For this, you have to discuss the flow of video with scriptwriter so that an engaging script is ready. Next, the approved concept should be depicted on an animated storyboard scene wise. Storyboard will carry scenes drawn by hand, related descriptions, and voice over.

  • Styling

    Styles are bespoke images in color which will showcase the final look of the video. You can put in textual content, backdrops, characters etc.

  • Voice-Over

    You need to sample different voices and tones before finalizing the one that best complements the video. Narration of script by voice-over artist should be carefully recorded.

  • Animating

    Illustration on storyboard is animated with approved styles though popular software like 3DS Max, Flash, Animate CC etc. Animatics will take time but will inject life into the video.

  • Sound Designing

    You can generate soundtrack inhouse or can buy online. Lively score should be used for stimulating the audio receptors in users’ brains so that they can better relate to video.

Where to place explainer videos

    Explainer videos can be deployed tactically for marketing products/ services to potential customers while remaining assured of sustained ROIs. The videos can be used in different locations as highlighted below.

  • Homepage of website where traffic is optimum, hence most visitors can be informed
  • Email marketing campaigns
  • During sales meetings to inform staff about the potential of new product/ service
  • Landing pages of sites for increasing lead conversion rate significantly
  • Retargeting advertisements for reigniting interest in already canvassed prospects
  • Reaching out to cold leads with video embedded sales emails
  • Social media atop your company’s profile for engaging visitors productively

Cost of creating explainer videos

The explainer video pricing will depend on a number of factors. These include:

  • Market reputation of hired agency
  • Length of video
  • Creative style of video
  • Quality of video
  • Complexity of video

However, the expenses incurred are significantly lesser compared to ad videos run on television. Explainer videos can be posted over internet free of cost for as long as you want. You need not pay recurring renewal fees to an agency to keep the ad display on.


Are you in a fix deciding the type of explainer videos that would complement your brand optimally? For this, you need to consider your brand’s market image, your promotional goals, and audiences you want to target. The explainer videos should reflect the vision and mission of your brand succinctly. The success mantra is to have a compelling story narrated through the video in concise and meaningful way by remaining connected to audiences’ problems.

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