Illustration Design Tips for Product Promotion
A product’s design can be accurately crafted with the help of a strategic illustration. The illustration is not just to appeal to or enhance the aesthetic value of the product. Instead, if designed properly, it can depict the usability and features of the product in an easy way. This would serve to add more value to the objective of launching the product for an organization.
Poor illustrations can ruin the brand identity and character of a company promoting the products. To make the illustration complement the product optimally, one needs to know the best tips while designing. Such optimum designs will also offer insights into the product functionalities. Let’s discuss them in detail.
Judge the relevance of the illustration
Similar-themed illustrations won't produce the desired results across all industry verticals. So, view illustrations as a type of resource optimization to trigger product sales and drive ROI. Each illustration must look unique based on the specific product promotion objectives. As well as its nature and market projection. Illustrations that may have worked wonders for one industry may not produce the same result for another. Each vertical has its own different sets of promotional demands.
So, whenever you may consider adding an illustration, you need to explore the value proposition that it would bring to the product. If the value is going to be added, you need to understand the dimensions that can strengthen it the most. Such as:
- User interface
- User experience
- Brand identity building
- Concept promotion
- and so on.
Illustrations in user interface must not distract
When you decide to insert illustrations as an integral element of your user interface (UI), you need to consciously analyze few things. Whether the addition will enhance the appeal of the elements. Or whether it will clearly convey the information already present on the screen. It should never distract the user and take his attention away from what is important.
Your illustrations should not appear as discrete, disjoint elements not connected to the UI theme. Each illustration should adhere to the guidelines provided for promoting the brand. It should not give a semblance of an otherworldly feel. This also implies that the style and proposed usage of the design should be consistent with the prevailing theme of the UI.
The diagram should not be present merely as a visually appealing addition. Instead, it should serve some purpose and add value to the product promoted by the brand. For instance, sending across product usage information to prospects.
Professional graphic designing agencies have the competency to do perfect justice with illustrations. They are backed by design experts with a vast knowledge and domain expertise. These professionals can communicate a comprehensive idea and key USPs through their designs. Besides, the custom illustrations created by them also echo the brand value and objectives.
Creative illustrations can augment the potential value of brand or content
If the illustration will be integrated within the content, the artist can let his creative juices flow optimally. This is because the user interface is less likely to be impacted by new illustrations. As mostly these sketches are additions to existing components, one can slightly deviate from the set guidelines.
Consistency still remains the key. But some creative freedom could be taken. The screen elements the users are likely to interact with are not affected adversely by creative drawings. Illustration companies usually exploit this freedom to make an impact on their clients. And thankfully this works most of the time.
Especially for product advertisements where the USPs need to be highlighted the most. They present the interconnected elements within the illustration in an informative manner. This gives enriching insights into the functioning of the product for users.
If prospects can perceive the intended product value from the drawing, your mission is accomplished. Professional experts are well acquainted with this fact and try to follow the same. These skilled graphic designers embed product ideas within the illustration with a few elements:
- The pertinent textual matter
- Stock images
- Icons, and other visual additives
The variation in the thematic presentation would appeal to the target audience. For example, they can better respond to the product that benefits the brand. Properly placed and crafted illustrations significantly enhance user experience. It can also drive sales and revenues for the brand effortlessly.
Spice up your offerings through illustration promotion
Photographed images of the product may not be engaging to the audience. They are plain, 2D images that don’t convey the actual benefits of the product to the audience. Thus, identification of the unique product characteristics becomes difficult. It is also challenging to find the right stock image of the product you are selling. This can dampen the prospects of spectacular sales on which you have invested heavily.
Often, you may come across stock images where models may pose with products similar to yours. But, presenting your product with flat 2D images can make them unappealing and plain. As a result, this can make your investments and efforts go down the drain. Hence, it is best to hire a professional photographer to take compelling product photos. Further, you can employ the best product illustration techniques that can do justice to your needs.
Besides, illustration in advertisement can come to your rescue. With well-made designs, the brand narrative could be conveyed to potential audiences. This will keep them engaged, as well as inspire them to make a purchase.
Moreover, it helps you get over the apparent restrictions with photographed images. You can add the desired dimension to the product with strategic artworks. These dimensions can portray the product characteristics and usability from multiple angles.
Photographs may fade from memory but illustrations would linger long. They also trigger instant recall among buyers whenever an opportune moment would arise. This would eventually boost your sales phenomenally.
Shape the experiences of users decisively
You can share the experience of users with correct illustrations. The essence behind a particular design would become readily apparent. Illustrations are rapidly taking the place of carefully crafted content. Once, the promotion space was the exclusive playground of creative writers to glorify the specific item.
In those spaces, they could present the product usability with strong rhetorical expressions. Now, an illustrator with great product packaging ideas can pull off the same effect with his drawing skills.
Users who would take a look at the illustration would get a feel of the product right away. This strategic shaping of the perceptions would prove highly beneficial in driving sales. It is because illustrations provide proper insights and necessary details. This in turn results in faster acceptance among the intended masses.
Often users skim through the content and pick up the points that may appear useful to them. In this manner, certain vital aspects of the product go amiss.
There you go. Hope you have learned some good amount of information about product illustration designing. We believe this comprehensive guide will come handy to any professional or beginner. They can follow these tips in their workflow and create appealing product illustration artworks.
However, if you are a brand owner and need expert assistance for your product promotion, contact a professional agency. They usually have robust infrastructures and access to the latest technologies. Besides, they have a fleet of graphic design service experts who can deliver the utmost quality.
Team up with such an agency and get stellar product illustration services at nominal rates. Keep growing your sales and bottom line with enticing UI/UX designs and product illustrations.