Tips to Improve Conversions in Amazon Product Photo Editing
Perhaps the only hurdle faced a professional photographer faces editing the photos once they are shot. Moreover, if it is meant for product photos to be listed on a globally leading eCommerce platform like Amazon, the challenge doubles.
Whether you are a beginner photo editor or a long-timer professional, Amazon product photo editing requires a distinct expertise and technique; it is more than just pressing the shutter. Amazon is quite strict about the product photos uploaded and prefers the images are optimized as per their criteria.
So today, in this article, we will suggest a few tips and tricks to edit the best photos for Amazon listing. This handy checklist could be useful for both amateurs and intermediates alike.
What is Amazon product photography, and how important is it for sellers?
Amazon product photography is the process of developing captivating product photos to be displayed or featured on the eCommerce platform. Product photoshoot for Amazon is important because these product photos represent the products with the sole purpose of attracting customers.
Product photos also act as brand builders for any eCommerce site, as these are the first thing that customers visit and check out while shopping online. That said, editing them involves understanding the target audience’s psyche, adhering to the basic guidelines of Amazon, and opting for the right amount of lighting, right kind of angles, and flawless composition.
In short, high-quality product photography can:
- Develop a genuine brand authority
- Attract more leads
- Accurately represent and depict the product
- Boost trust factor among the customers about the brand
- Augments the perceived value of the product
- Impacts search rankings of the products
As we discuss editing photos for Amazon product listing, it’s important to understand that several photo editing software are available online that one can use for free. However, these software do have some limitations, and their capability depends on how creative the user is.
Hence, your best bet is a professional photo editing agency with immense knowledge about eCommerce product photo editing and optimizing.
Useful tips and tricks for beginners for editing Amazon product photos
Adhere to Amazon’s image guidelines
One of the first and foremost tips to ensure a high conversion rate is to follow Amazon’s product image guidelines and optimize them per the platform’s high standards. These are image size, resolution, quality, format, etc.
Amazon supports a format of .jpeg, .png, .tif, etc., with an empty frame space of 15%. The resolution value must be within 1000-10000 pixels, and the image background must be clean white.
This neutrality is preferred by every eCommerce platform to highlight the key features of the product without causing any distraction to the buyers.
Edit to optimize for smartphones and other IoT devices
Editing your product photos for multiple screens is a must. More than 62% of Amazon’s traffic comes from mobile. Thus, it is uber important for sellers to ensure their product images are displayed adequately on every screen, viz., mobile phones, tablets, laptops, notebooks, and so on.
Also, ensure the image formats are compatible with Android, iOS, etc. The images must load with speed to prevent customers from scrolling past.
Highlight the product’s key features and USPs
The more your product is demonstrated with its USPs (unique selling propositions) more it can attract potential buyers. The key features must be highlighted the most, possibly with a zoomed-in effect to display the intricacies. Hiring expert photo editors for such jobs is ideal. These photo editing techniques are immensely beneficial for eCommerce products.
Ensure to keep a clean white background
The actual product must be displayed against a clean, neutral backdrop with no deviations or other visual elements whatsoever. In order to simplify the post-production, see that the main image is shot on a high-quality white paper roll. This will give it a smooth background and create a professional-looking product image.
Ensure the width of the roll is at least 50 inches, and the height should ideally be 10-15 feet.
Include 3D lifestyle-rendered images
3D-rendered lifestyle shots can also be included for an added impact on the audience. The more they see a product within a familiar environment, the higher their chance of purchasing. Moreover, lifestyle shots also demonstrate how the product will complement their living space, as well as its utility.
This is the biggest trend amongst sellers these days, especially electronic gadgets, apparel, and furniture brand owners, showcasing their items within a 3D-generated lifestyle environment.
Reach out to a 3D services and solutions provider and get 3D rendered images for your products for an augmented conversion rate on Amazon.
Fix, recreate, or adjust the shadows
Another editing tip for beginners is fixing or recreating the shadows to add depth and dimension. Creating proper shadows is essential to bring out a product's original shape and size and to understand its geometry. In case proper shadows are not created or not visible, recreate the same on a photo editing software like Photoshop or Lightroom.
Professional image retouchers can create realistic shadows and reduce them to ensure even lighting to make the final photo appear more professional.
Reduce visual noise
Product pictures on Amazon must be extremely sharp and have extensive clarity; else, prospective buyers might go for another brand. That said, none of the photos must contain “noise” or grains that make a photo look unclear and sloppy.
Noise reduction is an essential tip that balances the brightness by reducing the pixel variations. Expert photo retouchers can easily perform such edits, smoothening out the rough edges making the image crisper, and enticing to the onlookers.
Adjust the color tones and shades for each image
Lastly, the color! The color scheme is a critical factor that improves the overall appeal of an image, especially for a product for sale, and sets the mood for the buyers.
Ensure the color scheme is in RGB, adjust the hue, saturation, contrast, exposure fill lighting and brightness, modify the color channel values, restore the natural color, fix the faded hues, and finally, adjust the neighboring shades. One must need a high-end editing tool for all these.
Remember this tip; it can make a big difference to any product image amplifying its valuation in front of the audience.
Why is Amazon product photo editing important?
It goes without saying that human eyes tend to go for everything beautiful and presentable; this theory is all the more applicable to online commerce, where seeing is believing. Consumers first check out a product online, and based on the kind of images they find, their purchase decisions are made.
A well-edited photo will surely stand out and impact customers than one with a hazy, blurry, and cropped view. And considering the unbelievable momentum of Amazon, it is becoming all the tougher for sellers to compete and make a mark on their products.
To cut through the noise, a seller needs high-end product image editing that can attract more customers and eventually generate more revenue.
A professional photo editing expert is ideal for modifying product photos by adding context, relevance, and a touch of drama in them.
What are the primary criteria for product photos to be listed on Amazon?
Over 98.07 million online shoppers prefer buying goods from Amazon. So to tap into that whopping target segment, sellers must be well aware of the requisites and primary image criteria before listing on the site. Check these out:
- Image format: should be .jpeg or .jpg, .png, .gif, .tif or .tiff.
- Image pixel size: minimum 1,280 pixels, maximum 2,560 pixels.
- Frame filling: 85% of the frame must be covered by the product, and the rest 15%, by texts and product descriptions.
- Color tone: CMYK to RGB (RGB preferably); background preferably should be white.
- Image design: Images must not have any logos, borders, texts, watermarks, mannequins, etc. In case you own an apparel brand and want to show the dresses upon a human body, you might try ghost mannequin photography. Professional photo editing companies offer such advanced amazon photo editing services at a reasonable price and fast turnaround.
- File names: The file names must include the product identifier or the ASIN (Amazon Standard Identification Number), EAN (European Article Numbers), ISBN (International Standard Book Numbers), or the 13 digits UPC codes. Then a full stop and finally, the file extension. No comma, dash, space, or other characters should be in the name.
Summing up, Amazon has strict regulations for each of the product photos to be uploaded, and if the images don’t meet the requirements, they get taken off the listing. The more high-quality the images are, meeting all the primary criteria, more is the conversion rate. Owing to this reason, eCommerce brand owners must certainly reach out to professional agencies providing top-notch product photo editing services and solutions.
And if someone is an aspiring product photographer, especially for the eCommerce sector, they must always keep this checklist handy while editing and optimizing the product photos. Implement these Amazon image editing tips, fulfill the global eCommerce platform’s product photo policies and grow your bottom line like never before.