Prepress checklist for graphic designers to prepare print ready designs
It is important that the designer and client coordinate properly to get top quality designs, whether it is for a multipage product collateral or a simple business card. From the concept framing to printing, every step should be carried out with immense care. Most of the times, both designers and the client think of prepressing as something that falls under the responsibility of technicians in the print shop which is actually is wrong conception. In most of the cases, printing is a costly affair and consumes even up to 75% of the whole budget of the design project. So, any mistake left unaddressed can be a serious issue. Having a prepress checklist for graphic designers is essential to stay safe and ensure that things are perfect when they reach the printing phase.
Image size and resolution
Crop and bleed marks
High resolution PDF and best quality paper
Small errors, like grammatical errors and typos can adversely impact the sales. Studies by relevant organization in the domain found that these small errors are neglected only by 3% of your prospects. This means, your chances of getting sales from rest of 97% is at risk. On seeing errors, people may even terminate the reading process. So detecting and rectifying errors is vital; once the design gets printed and reaches the customers, you are helpless and can’t do any editing. You have to take care of two types of proof reading- linguistic proofreading and graphic proofreading. The former deals with checking typos, grammatical mistakes, spelling, sentence construction and the overall content flow. Graphic proofreading, also known as prepress proofreading looks into the visual aspects.
After proofreading is done, next matter of concern is the text spacing. Though most of design programs and fonts reach with certain degree of optimization, you should do the needed font adjustments to ensure flawlessness. It is very crucial to adjust the tracking, leading and kerning of the text. Think of the whole picture as a structure. Every element should work cohesively with each other to pave way for a unified experience.
You should check resolution of imagery which means checking resolutions of images in the design as well as the resolution in which the whole draft is saved. You should save the print items at a minimum of 300 DPI. However, some experts opine that saving designs at maximum possible resolution is the best thing to do. Still, most of the professionals don’t go beyond enraging photos than 20% of the original file.
What you see on screen is not actually what you get as a print. To ensure that you get what you see on the digital screen is to verify the existing design colour mode. This is an important part of prepress checklist for graphic designers. Digital cameras and computers see light and colours in different spectrums than the printers. The difference is obviously reflected in the print taken. Most of the design software make use of RGB colour mode while printers use CMYK. If your printer and computer are not synching in terms of colour language, results will be affected. Setting the program to CMYK mode is recommended.
Crop marks show where the design has to be cut from and bleed is areas in which objects of text go past the boundary of page for compensating to trim. Slug is outside the bleed and features the instruction and additional information related to print. Don’t ignore the bleed or else you may get a white border on one side. Prepress for digital printing should have these marked correctly.
PDF files keep entire elements intact on every devices and hence you are recommended to save the proof as PDF. Different types of papers create different feelings. Hence select the best paper type that suits your exact need and prospect’s preferences.
Colour accuracy can be assured when calibration of screen is done before printing. On printing the model drafts, true colour tones may be easily thrown off from a screen which is not accurate. Photographers and designers nowadays have a lot of tools for checking the accuracy of colours in images before they send the design for printing. Designers and customers may have different calibrations for their monitors leading to miscommunication. So, view the design on multiple screens to detect issues. Most of the prepress companies in India considers this unfailingly.
Thus it is quite evident that prepress services are crucial for getting the best quality output and avoiding additional expenditure to reprint the designs. To avoid any mishaps, reach the best people. We are the proven ones with enormous experience. Contact us.