The revolutionary idea of staging a room or house has sold brilliantly since the time marketers started using it. Real estate sellers experienced a strong increase in demand when they sold rooms with furniture and other interior adornment items than empty rooms.
Let’s now have an insight into virtual staging pros and cons in the real estate industry.
What virtual staging actually is?
Virtual Staging is a way of instilling 3D-modeled furniture and other decorative objects in the picture of a room digitally. This is done by expert photo editors, 3D modelers, and graphic designers who can make 3D models of furniture pieces or other decorative elements and plant them virtually in an empty room.
Virtual Staging doesn't mean only adding items. It even involves removing or replacing old and dated items with minimalistic furnishing elements. Skilled photo editors even make the rooms clutter-free and eliminate items that decrease the space's appeal.
Pros of virtual staging
We have already had an overview of the benefits of virtual staging. Here are some more advantages and effectiveness of the process, which shows the need for virtual staging in the real estate market.
A house can be virtually staged in about a few hours. Professional virtual stagers first analyze the photos of the rooms and then use powerful photo editing software to add, replace or remove objects like furniture, chandelier, wall paintings, etc.
No physical labor
Real-life furniture takes in a lot of physical labor to move and position in the desired place. This work is streamlined through virtually staging the furniture or other decorative pieces in the pictures of the rooms.
Saves the cost of renting furniture
Virtually staged 3D-modeled furniture are easy to install as virtual furniture does not require to be rented. This technology saves the realtors huge money, which they otherwise invest in renting and moving the furniture to the spot.
Hassle-free furniture installing
Often, the realtors lose the security deposit amount charged during renting furniture if the item incurs any damage during home staging. With 3D-modeled items, the dealers can sell their listings without having to bother about these extras.
Gives an idea about the space measurements
The picture of an empty room sells listings slower than one with furniture virtually staged. The buyers get a near-to-exact idea of the room’s dimensions which makes selling easier and faster, promoting demand generation.
Increases the appeal of the listing
Virtual staging offers numerous layout options which can be used creatively to enhance the beauty of the rooms or the space with a photo-realistic appearance. This is solely done to attract prospective buyers and increase conversion rates.
Excellent for concealing loopholes
For dealers who deal in selling age-old listings, virtual staging acts as an excellent solution. The dated wall colors and furniture are removed from the picture and replaced with modern alternatives per the latest trends.
Virtual staging is a superb alternative compared to the time, effort, and cost involved in physically staging the houses. The fee charged by the stager, the furniture rent, and the labor cost of moving them all can be saved remarkably.
Besides the advantages, there are also a few disadvantages of virtual staging if not used appropriately.
Cons of virtual staging
Might deceive buyers
Creativity while staging the furniture or other 3D-modeled elements should be limited. Extremely creative work becomes misleading to the buyers as the virtually staged photos of the rooms convey a wrong idea about the listing.
Lowers brand image
Spaces that are overly done through virtual staging but are, in reality, not up to the pictures shown during the deal, upset the buyers. This makes a wrong first impression about the agency or the realtor and speedily lowers the brand name.
Must be done by professional and experienced hands
Placing furniture digitally in the photos is not as easy as it sounds. Only experienced, skilled and professional hands can craft perfectly staged photos with a pristine finish. Amateur hands will otherwise yield images looking fake.
Might promote misleading advertisements
Many real estate dealers deceive prospective buyers through pictures of falsely staged rooms which might not even exist! The buyers lose money, and even it keeps them from trusting this technology.
The effect of virtual staging on real estate marketing
Virtual staging on real estate marketing have an exceptionally positive impact. Time is priceless in today’s competitive market. Physically staging the rooms with real items is a time as well as labor-intensive method and takes several days to accomplish.
A dealer that uses virtual staging will make several sales in the time it would take another dealer to physically transport and arrange furniture in a room. Also, the cost of virtually staging a space is much lower than material staging, and virtual staging can reduce the cost of property listing marketing by about 95%!
This gives quite an impression of the advantages of virtual staging over traditional home staging.
Virtual staging has been proven to sell properties faster and is much more affordable than physical home staging. Professional virtual staging services from reputed companies can help shoot up your real-estate business, increasing brand value and sales.
Virtual staging is now a powerful property marketing tool that most real estate dealers leverage due to the sea of benefits it offers. Traditional home staging will always be in fashion, but virtual staging is also affecting the sales figure of the realtors positively.
Overall, if we take care of the cons of virtual staging, it is worth every penny. If you are a realty dealer and haven’t tried this technology yet, it’s worth a shot!
So, hope you got a view of how virtual staging can affect the real estate market with its pros and cons. That was all for this blog; keep following us for more!