12 Tips to market your sales brochure design (updated)
01 October, 2018
When it comes to sales, brochures are crucial and very valuable. It holds the potential to persuade the prospects and make them buy from you. So, you must make it informative, relevant, impactful, interesting and memorable. There are certain brochure design tips for sale professionals that you must be acquainted of if you want the advertising material to perform as per your expectations.
When talking about good brochure design, what essentially matters is the clarity and conciseness with which you can communicate your business’s purpose and how it adds more value to customers’ lives. A brochure shabbily designed would distract prospective customers and drive them to your adversaries.
Before learning how to make a good brochure, you need to understand the way information is organized within its body. Brochure is in the form of a leaflet containing a single sheet. The sheet is typically folded in bi, tri, c or z form depending upon the way information flow for your company, event, campaign, service or product that has been designed.
Design as per the relevance
Never Ignore Your Audience
Make the material reflect your brand
Impact should be used as design element
There should be proper organization
Brief and focused tagline
Brochure tagline design
The success of any relationship works based on how well we communicate. Brochures are on the foremost front while we consider communicating in a business. If you are in any way associated with a business, let it be online or offline, you know how effective brochures in marketing are. We have listed out several factors to take care of to make your marketing material win the audiences.
- Be 'silver-tongued'- communicate effectively, clarify your strategies and principles
- Don’t make it well said, instead well understood – the content must be precise and to the point. Make it readable and legible.
- Attract attention– our brain notices images at a greater speed and hence they can snatch attention easily.
- Adding a relevant photo could add to the prettiness of the material along with speaking about your business motive indirectly
It’s very important to know how to design a good sales brochure in photoshop. Here you have found qualified and creative artists with years of experience. Our creative and inventive approach will be worth your investment, it’s guaranteed.
Practically creative design
Use colours that are right not bright
Wise choice of typography
Showcase your creativity and originality
Make Your Call-To-Action Really Actionable
Always use best quality publishing paper
The brochures intended for distribution need to be designed in shapes which can communicate information properly in visually attractive manner to targeted audiences. Further, designs which resemble the conventional paper brochure can be given digital makeover by utilizing the advanced features of PDF interactively.
One of the important marketing brochure design tips is to keep the shape and format of brochure meant for distributing to public on the go suitable for putting in bag or pocket. Postcard sized brochure or one that can be tri-folded is ideal.
Brochures which have to be distributed to stakeholders, financers, or business partners can have a number of pages or might be published in bigger size to give space to all your business plans.
When considering appropriate brochure design ideas, it is vital to factor in the age of your targeted audiences. Younger audiences have to be catered to with sleek, stylish and glossy brochures with eye catching illustrations. Older prospects would care more about information rather than overall look.
You should highlight most motivating and relevant information in your brochure shrewdly. Tell your readers how your provision offers a solution or solves a problem, if it does. Headlines can be used for conveying this message in a strong manner; bold graphics also help. You can also make use of brochure design elements for bullets, italics and similar formatting to let the readers easily notice and understand the significant points.
An ideal design should echo your brand and its key values in every possible way, not merely through style and colours. Whether the underlying nature is fun, youth, professional, trusted or anything, the genuineness should be properly established. To say, if your purpose is humanitarian or philanthropic in nature, the material should be invoking emotional response and use moving images without any promotions. This is mandatory for best sales brochure design.
In case of direct mails, you should have a reason for opening it. Contrary to it, a sales piece like brochure should have something to make you remember it. So, make sure that you create an impact by using purposefully decided elements including images and cleverly device text. It should in fact convey a message to the reader that you have the solution or answer addressing to their need or queries. Most professional brochure design companies use this tactic in a prudent way.
The brochure should be equally operative whether it is used as a as a leave behindmaterial or atool for pitching. So, different elements such as messaging and art must be organized effectively and appropriately. This is important to ensure that the reader is able to navigate through the content easily and can quickly find what he needs. Also with planned arrangements, people remember what you offer and there is more chance for them to contact you to avail further information and details. Aesthetics and structure must be delivered; this is one of the basic sales brochure design ideas. Every design element should be reasonable and must have a purpose to serve.
Different types of brochure designs are in use nowadays. Choose a design suitable for your product. Stick to 'minimalism'- throw away unnecessary rudiments and focus on what must be there. Ensure the quality of both print and paper. Make your advertising material easily displayed on a brochure counter. Mostly, Tri-fold or bi-fold brochure deigns are suggested. We have an expert designers’ team who could definitely incorporate the best and most customized creative marketing brochure ideas.
Check out further successful business brochure design tips for more details.
Colour is something very critical; it’s not merely a component for brand recognition. Every colour carries with it a specific emotion and hence it should be used intentionally and wisely. They should complement your value and brand. You must know at least the basics of colour theory. The emotion and message red conveys is poles apart from what blue signals. So, before finalizing color combinations for brochures think carefully. Doing wrong with colours can ruin entire thing; it may create a negative first impression which is really damaging.
Fonts are not merely meant for embellishing the material. Making the brochures legible and implicit should be the focus. Multiple font faces can create ambiguity, yet 2 or 3 fonts can be used if required. Choosing a font depending on printing material and technique is also a crucial aspect. Our experts can help you to sort the best font for your brochure text as well.
In order to make heads turn and grab attention of prospects, your brochure design needs to be creative. In the present era, creativity has been taken to next level by motivated designers who keep coming up with unique ideas. Hence, one of the effective brochure design tips is to maintain originality and distinctiveness in alignment with your brand’s vision. Your brochure should be identifiable even among a stack of other brochures with its visually appealing design. Brand identity is largely dependent on your presentation of information uniquely through brochures.
If you browse through effective brochure examples, you would find that they all have strong call-to-action. A brochure’s purpose would be defeated if you fail to tell readers what they should do after going through published content. You need to tell audiences about the action you seek from them. You may ask them to visit a place to participate in some event, or get in touch with you over phone or email or simply anything, it should be clearly stated. The theme should be consistent all along. If your brochure has multiple pages or folds, the call-to-action must be repeated.
The one common factor among different brochure design types is the quality of paper being used for publishing. Thin, easily crumbling, non-glossy or other poor textured paper often conveys negative impression about your brand. To enhance the appeal of business brochure design particularly, superior paper quality is a must to inspire trust among readers. You may have to spend more but prospects would feel that you more are conscious about serving customers in better manner.
MAP Systems is equipped with a band of experts adept in professional brochure design services. They are skilled in using all latest tools and software programs. Also the creative people with us have detailed knowledge about the impact each colour can make on the perception as well as decision making process of prospects. So, we come up with something that perform as a sales booster for your business. For more details about our service provisions, reach us anytime.