Length of the raw footage
The length of the footage plays an important role in affecting the video editing rates. A professional video editor often spends a lot of time to obtain the best editing outcomes. They must thoroughly go through the footage provided by the client, which can either be lengthy or irregular. It requires patience as well as time to carry out the post-production process, which is why they might cost more.
If the video has been previously edited, you might think that the work can be completed a bit faster and the cost will be less. But sometimes, this type of footage can become extremely challenging for the new editor since they will require time to review and familiarize with the editing done by the previous editor. In that case, the rates might again go up.
Type of video to be edited
The footage type is a common factor affecting the rates and you may already know this. A video can be of different types, such as corporate, wedding, family, brand, animated, and so on. Depending on the type, the cost may vary from one video to another. Let’s take the example of three different footage types to help you understand how the rates differ.
Example 1: Corporate/ Brand Video
Editing a corporate or brand video is often expensive. Here, the video editor needs to work based on a given script, which will contain specific directions and branding guideline. In this case, the challenge is to carry out the editing in a way that aligns with the brand image. Despite being expensive, this video is hugely in demand.
Example 2: Family Video
For family videos, people don’t often hire a professional. Most of the time, they personally shoot the footage. Thus, as compared to a professionally captured video, a non-professional video will take more time to edit and hence, will cost accordingly. It is because a cinema-quality video will comparatively take less time to edit since editors can identify the useful tracks in a short time.
Example 3: Wedding Video
A wedding video is always expected to be nice and polished. The color and lighting need to be perfect and videos should be capable of conveying a story. So, wedding video editors need to have high attention to detail so that they can give the footage a cinematic look.
Now the best part of wedding video editing is that the footage is usually captured by professional videographers. They will surely use good equipment and will know how to shoot a perfect wedding video. The shots will be steady, frames will be right, setting will be correct, all of which will make the post-production work easier. So, you can expect that the cost of wedding video edits won’t be too high.