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Designing a logo that promotes brand recall: A comprehensive resource for creating outstanding logos

Logos give brands their identities. A logo influences the way customers would perceive a brand and attach a value to it. No wonder why companies want their brand-logos to be distinctive. If you are an entrepreneur who is looking to create a logo for your own business, you may be having a lot of questions in your mind as to how you should initiate the process and what you should consider so as to create a design that would reflect your brand’s key message in the most appropriate manner. This article would help you find answers to your questions, guiding you on key factors relating to establishing your brand’s identity, having a clear notion about how you should define a ‘good logo’, selecting the most appropriate designs, and smoothly executing the design process while addressing the constraints.


Designing a logo on your own: A great design takes birth out of a great idea.

Designing your brand’s logo on your own may prove to be a really overwhelming process as you struggle to identify the right choices that would appropriately portray your brand’s identity. And to be very honest, the process is not easy; you need to have a clear understanding about your brand, why its stands out, how you would want your brand to be identified as, and how you want your logo to look and feel. Designing an effective logo that would perfectly reflect your brand’s identity would demand you to adopt a systematic approach to get clarity about your objectives, conceptualize designs, and to execute the designing process using the latest graphic design software and tools.


Here’s how you should kickstart the logo design process:


  1. Why do you need a logo?

    What is the purpose that you are looking to serve? Finding answers to these questions is the first step towards designing an effective logo.

  2. How would you like to define your brand?

    The design of your logo is strongly tied to your brand’s identity. The way you identify your brand and want others to identify it would have a major influence on how you should design your logo.

  3. What is the existing trend in your industry as far as logos are concerned?

    Do some research on the existing logo designs and shortlist the designs that impress you. This way, you will get some references as to how you may plan the graphics and the colors.

  4. What do your competitors’ logos look like?

    Consider doing an analysis to evaluate if your competitors’ logos are really effective and if you should follow similar design ideas.

  5. What do you want your logo to look or feel like?

    It’s a good idea to consider some references to get an idea of how logos in your industry should be designed, but it is the best approach to select your own unique design style so that your brand stands out from the competition.

  6. What type of logo are you looking for?

    Logos may come in a variety of forms such as lettermarks, abstracts, pictorial marks, etc. You need to make a choice about the style that you would like to go for. There’s no specific rule that should guide your choice; it’s just your preference.

  7. What are the colors that you think your logo should have?

    The choice of colors would typically depend on the type of business that you are running. It should match the ideology of your business.

  8. How should you choose the typography?

    Well, just like colors, your brand’s persona should determine the choice of typography. For example, if you are running a toy shop, you may want the fonts to look more playful and fun. On the other hand, if you are running a clinic, you should be a little conservative in your font-selection approach.

  9. How would you ensure that your designer understands your requirements clearly?

    Setting up a smooth, unhindered line of communication with your designer is crucial to the success of your logo designing endeavors.

  10. What are the choices that you have?

    Conduct a careful assessment of the options that you have. While choosing the best option from a collection of several options may prove to be a tough task, however, the outcome will be worth the effort.

  11. What are the technologies that you can use?

    While nothing can replace the work of professional and experienced logo designers, however, there are free logo designing tools that you can use to create simplistic logos.

Why should your logo look great?

Your brand’s logo is its identification. It creates the first impression for your brand and greatly influences how your target customers feel about your brand. Your logo should have the potential to incite interest in the minds of your target customers so that they move one step ahead to know more about your business. The look and feel of a logo should necessarily complement your brand’s identity and message. You will definitely want an outstanding logo for your business because a logo is an integral part of your branding initiatives. You logo should have an all-encompassing presence in all your marketing collateral including your business cards and product packaging. Your brand’s logo, used on your website, should be able to create a strong impact on the visitors, thereby helping you gain a stronger online presence. Your logo should not only communicate your brand values, but it should create a distinctive identity for your brand.


Using Your Logo to Create Brand Identity

Your logo should be a perfect portrayal of your brand’s persona. So this brings us to the question- “What is your brand’s persona?” The answer to this question will typically lead you to the answer to “Why is your brand unique?”. Once you get an answer to this question, you will be able to choose logo designs in a much easier and systematic way. Ask yourself why at all you started your venture and what beliefs and values guide your working philosophies. Try to find out why your brand is so special and why it stands out. How would you describe your brand and how should your customers describe it? Once you get answers to this question, it won’t be difficult for you to get an appropriate logo created for your business.


Seeking References, Finding Inspirations

Looking for designs and finding the most appropriate ones that you may use as references to create your own designs may turn out to be a challenging task given the fact that you will need to shortlist a few designs from a pool of innumerable relevant designs. So how do you think you should search through references and select the most appropriate ones? Here’s a few tips for you:

  • Think like your prospects

    Imagine yourself in the position of your prospects. Analyze how they might be feeling about your brand. Try to understand what your prospects in your target demographic are looking for.

  • Seek support from all teams

    It’s through a diversity of opinions that you can create an outstanding logo. Different people will bring different perspectives to the table, which means that your logo will be the outcome of a highly-creative process. Involve all teams, business partners, and even friends to capitalize on their inputs. Who know? You may end up finding the best idea with a very short time!

  • Use a mood board

    You can create a mood board by creating a board our of cardboard and pinning printed images to it. Alternatively, you can create a digital mood board; Pinterest is a classic example. Begin by selecting the designs that you are liking a lot. These may include not just logos, but illustration, graphics, and color themes as well. This will allow you to get an idea of the color combinations and designs that are actually looking to apply in your logo.

How do the logos of your rivals look like?

Analyze the logos of your competitors to get a clear idea about what works and what does not work. When you review your rivals’ logos, make sure you evaluate how your brand differs from your competitors’ brands and how you can use your logo effectively to convey the differences to your target audience. Standing out is the key to promoting optimal brand awareness. If the logos of your competitors have single-color designs, you may consider playing with colors. If your competitors have opted for traditional designs, you may choose to include fun elements in your logo.


What’s your style?

When you think that you have a clear idea about your brand’s identity and what it stands for and you have all the references at hand, you may initiate the actual logo designing process. At this stage, you need to take into account several elements such as colors, graphics, shapes, and fonts in order to create custom logos that would portray the brand’s persona in the most appropriate manner. You may not choose to target the entire design all at the same time. You may break the design process into parts and treat each component individually while assessing how each component would influence the design in its own capacity.


There’s nothing called ‘right’ or ‘wrong’. All you need to do is to decide on an appropriate design philosophy for your brand.


Logo styles: Brand Aesthetics that you should know about

Traditional

There’s no doubt about the fact that contemporary logos are fun to look at, but it’s equally true that they can soon turn obsolete with time. Logos designed in traditional styles have greater longevity and are more likely to stay relevant for a long time. Traditionally-styled logos are noted for their simplistic appeal and they send out a message of reliability and assurance to the target audience.


Vintage

Retro or vintage designs tend to return at different points of time, thereby redefining the current design trends at certain intervals. Retro and vintage designs are always popular because of the fact that they remind people of the times that had passed, thereby inducing a feeling of nostalgia in people’s minds. By having a vintage logo in place, you will let your target audience understand the fact that you value history and that all your offerings are prepared in the right manner. Logos designed with a vintage appeal are typically based on hand-painted illustration that mostly appear in shades of beige and brown.


Minimalist

Minimalism is often perceived as a symbol of modernism. You may want to go for a minimalist logo design to associate it with a feel of freshness and modernity. A minimalist design is noted for the presence of adequate white-space, nominal details, and uncomplicated lines, which contribute to their sleek, trimmed appeal. With a minimalist logo, you can send out a message to your target audience, communicating to them that your brand is cool and modern and that you are completely aware of the preferences of your prospects.


Offbeat

If your target audience includes young and fun-loving individuals, you may consider opting for offbeat logos that would have a fun and kinky style associated with it. Such logos are colorful and are often based on illustration or symbols that send out a message of positiveness and friendliness. You may incorporate a cute illustration or an arbitrary mascot in your logo, giving it a lighthearted look and feel.


Handcrafted

When you choose to go for a handmade logo, you send out a clear-cut communication to your target audience. You let them know about your brand’s individualistic persona and about your choice to embrace handmade quality. Interestingly, this style can be combined with other styles including retro or vintage so as to strengthen its impact. It can also be blended with quirky as well as minimal styles to promote vibrant, youthful looks and sophisticated appeals, respectively.


Mixed-and-Matched Designs

You may choose to portray multiple aspects of your brand’s persona by opting for mixed-and-matched logos. As the name indicates, these styles are combinations of different styles and they are the outcomes of the designer’s creativity and his/her client’s business ideologies and conception about brand persona.


Different Types of Logos: What should you choose and why?

Logos can be divided into 7 types and you need to determine if a specific type of logo would really suit your brand’s persona or your aesthetic preferences.


Monograms

If your company has a long name, you may want to opt for lettermark or monogram logos. With this approach, you will be able to create a simple, streamlined design that can be easily recalled. There are several businesses that use their initials in their logos for their identification. Typical examples include H&M, P&G, and HP. You can successfully pair up minimalist logos with monograms and capitalize on the simplistic appeal of both. However, monograms are not that effective in portraying what your business philosophy is or what your business does.


Wordmarks

You can use your company name directly as your logo. Such logos are termed as “Wordmarks”. Designers creating company logos by using company names apply typography in exceptionally creative ways so as to instill persona in them. You can capitalize on watermark logos if your brand has a great name that itself is associated with a strong recall value.


Pictorial marks

The word ‘logo’ is typically associated with pictorial marks or symbols. Logo symbols are basically iconographic images that can be easily recognized and remembered. It’s up to you to choose a specific logo symbol depending on your preference and taste. Whether you choose a complex design or you want to go for something very simple, make sure that choose a symbol that would relate to your brand and connect your brand well to your target audience. You may choose to combine pictorial marks with a wordmark so that customers can know your brand’s name and remember it.


Abstracts

Abstract images are geometrical shapes that may not carry real meaning or may not relate to your brand’s identity directly. On the contrary, abstract logos bring a completely new appeal in your brand. With an abstract logo, you can get your business’s identity trimmed into a symbol that’s distinctive and unique. An abstract symbol has its own individual persona and it is noted for its modernistic appeal too. You may make an abstract symbol reflect different moods. Consider checking out some resources that would allow you to understand the meanings of different geometrical shapes and apply them appropriately.


Mascots

Giving your brand a personality becomes comparatively easier if you use mascot logos. Mascot logos are vibrant and they feature images of cartoonish characters, representing your business with a lighter and friendly appeal.


Combination mark

A combination mark, as the name suggests, is the combination of a symbol and a wordmark, which works wonders to promote easy brand recall. You may either place your brand’s name beside the symbol or you may get it integrated in the graphic element. The two elements have their own individuality and importance and your target audience would relate to both of them, whether they are used individually or with each other.


Emblem

Emblems feature texts that are incorporated in a symbol or icon. Emblems can be compared with combination marks in terms of concept and as a matter of fact, emblems are combinations of word and pictorial elements. Emblems are commonly used in badges, crests, and seals. With emblem logos, companies can imbibe an old-school appeal in their brands.


Which type of logos are appropriate for your business?

  • Any type of business can use combination marks to represent its brand. In fact, prominent companies use combination marks, which are recognized for their uniqueness and versatility.
  • Emblems have traditional appearances because of which they are widely used by government organizations and schools. However, they are also used by modern private businesses in the food and beverage industry.
  • Using a pictorial mark as your logo is a good idea if your brand has already gained prominence in the market. However, that’s not a rule of thumb. Even if your business is a new entity in the market, you can still use brandmarks to convey your business concept graphically to your target audience.
  • Global commerce businesses can use abstract designs as their logos especially if they have names that are not suitable for translation.
  • A pictorial mark that exactly portrays what you sell is definitely not your option if you have a plan to change your business model in the future. For example, you may commence your business selling ice-creams, but with time, you may decide to add milkshakes and waffles as well. In that case, your logo will no longer remain relevant or all-inclusive.
  • If you are looking to use abstract designs, you may consider hiring professional logo designers who can appropriately combine shapes, structures, and colors so as to create a design that would have elements combined in perfect harmony.
  • If your brand caters to the needs of children and families, you may consider having a mascot logo in place. Mascot logos promote customer engagement and so they are excellent social media marketing tools as well as tools for offline promotional events. Some of the famous mascot logos include the logos of KFC, Pringles, Wendy’s, Raptors, etc. However, it needs to be noted that even though a mascot may make a brand more popular, but it cannot be used as a part of various types of marketing collateral. For instance, it is not possible to use a detailed illustration on a business card.
  • If your brand has a long name, you may consider using a lettermark logo. By using initials of your brand in your logo, you will allow your target audience to remember your brand very easily.
  • If you are a new entrant in your industry, then it should be your prime objective to highlight your brand’s name to the best possible extent. You can use a wordmark logo provided your brand has a short name that can be comfortably accommodated in a design. If your brand has a long name, the overall design would look cluttered even if the most creative typography approaches are applied. A wordmark logo works best when a business has a great name that creates a strong impact on the minds of the target audience.
  • Wordmark and lettermark logos can be printed on a wide variety of marketing materials, which is why they are perfect options for new businesses that are constantly evolving and have long-term development plans.

Colors are important; colors add life and meaning to logo designs

Different colors instill different meanings in logos and induce different moods. It is very difficult to interpret the psychologies that colors create, but it is a known fact that different colors have different ideas and emotions associated with them. Each logo color comes with a meaning and here’s a short guide on logo colors and what they stand for:

  • Red

    Red symbolizes passion, anger, and enthusiasm. You can use red in your logo if you have young, vibrant target customers.

  • Blue

     Blue is commonly and widely used in logos across diverse industries. Blue is noted for its calming effects and it conveys a message of reliability.

  • Yellow

    Yellow stands for friendliness and approachability. So if your brand stands for these values, you may consider including a yellow element covering up larger portions of your logo. Yellow would instill a cheerful and youthful persona in your logo.

  • Orange

    While orange is less frequently used than red, but it has an equally effervescent appeal as red. Orange sends out a message of playfulness and invigoration.

  • Green

    Green is noted for its versatility and can be used in logos representing diverse brands. Green would appeal more to those people who feel a strong connection with nature.

  • Brown

    While brown may seem to be a dull choice for a logo, however, it can be ideally used in logos that are meant to represent masculine brands. Vintage logos with a rugged, masculine appeal can be enhanced with a thoughtful application of shades of brown. This would instill a sort of an aged or handcrafted look in your logo.

  • Purple

    Purple portrays ‘luxury’ and can be used as the prime color for premium brands, women’s cosmetics, etc. Different shades of purple reflect themes and can be used creatively to create a major brand appeal. Purple may represent feminine charm and its shades may be thoughtfully used to reflect eclecticism and enigma.

  • Pink

    If your brand has a female-only audience, you can think of using pink as the primary color in your logo. When it comes to targeting female customers, the use of pink in your branding campaigns works wonders. You can use different shades of pink, such as fuschia, pastel rose, and neon, in a creative manner so as to target diverse sections of the female population with a customized approach.

  • Black

    Black goes well with minimalist logo designs. Modern logos with an uncomplicated, sleek look would look awesome with the classic combination of black and white.

  • White

    If you are looking to instill a clean, minimalistic look in your logo, you may want make more use of white. The neutral appeal of white would not only allow you to pair it up with other colors, but it would also add a youthful touch to the design.

  • Gray

    Classic logo designs pair up well with different shades of gray. Gray would instill a mature and serious appeal in your logo. You may use darker shades to add more weight to your logo.

How would you make color combinations work?

You may not go for logos with a single color-theme. Rather, you may want to experiment with colors and make their chemistries work wonders so as to create a design that would reflect your brand’s story in an interesting manner.


You may consider looking at the color wheel so as to make the right color combination choices

  • Complementary colors lie adjacent to each other on the color wheel. They complement each other, creating a dynamic chemistry.
  • Analogous colors are almost similar to each other, having a similar appeal.
  • Triadic color schemes consist of three colors that are evenly spaced on the color scheme. You can use triadic colors for a bold, stimulating effect.

Which typography is right for your logo?

Choosing the right font for your logo may be a challenging task given the fact that you have multiple options to choose from and each option has its individuality. You should start by analyzing your brand’s persona and how it relates to your target audience. Next, look for fonts that reflect the same persona and induce the same type of feeling among your target audience.

The “Don’ts” of Logo Designing

  • Don’t use clip art because clip art is available to all. Your logo should uniquely represent your brand and when you use a clip art, there’s nothing unique about how others should identify your brand.
  • Don’t use multiple colors. It’s a good idea to use 2-3 colors. Your logo should not appear too much cluttered.
  • Don’t end up selecting an inappropriate font. Just because you are liking a particular font doesn’t mean that it will suit your brand’s persona as well. Analyze your brand’s persona as well as the preferences of your target customers in order to identify the font that would suit your brand the most.
  • Try not to design your logo according to the industry clichés.
  • Try to keep up with the ongoing trends. However, don’t be too trendy as it might become outdated in few years.
  • While outsourcing your project, make sure that the designer is experienced and don’t hire a novice. Don’t go with an amateur.
  • Avoid using complex designs and keep it as simple as possible. It will be easier for the audience to remember it.

35 unique logo fonts that every graphic designer should know about

Fonts are equally important when it comes to creating unique logo designs. In fact, strong typography can enhance your brand’s personality. Here are some logo fonts that every graphic designer should be aware of while designing logos:

1. Bodoni

The Bodoni typeface has a contrast of both thick and thin strokes within it, and was created by Giambattista Bodoni. This type of typeface is best used for designing a logo, headline, or decorative text. It has a narrow geometric construction with flat and unbracketed serifs, which gives it an aesthetic look.

2. Black Slabbath

Black Slabbath is a new typeface that was created by Stefan Kjartansson and is mainly used by design firms. It usually consists of geometric letterforms, which casts a difference between the rhythms and contrasts. It includes a thin-razor white space with features like ligatures and characters to make the text look attractive and interesting.

3. Garamond

Garamond is a combination of various old serif typefaces, including Stempel Garamond, ITC Garamond, Sabon Next, Adobe Garamond, and Stempel Garamond. This font is professional, readable, and adds a bit of personality to the logos by making it perfect for the textbooks, magazines, or websites having long texts.

4. Trajan

Trajan is a retro-based serif typeface that is widely used in creating versatile designs for movies, law, religion, marriage, and more. The typeface usually contains upper case letters and is based on capitalis monumentalis or Roman square capitals. It was created in 1989 by Carol Twombly. It is mostly known for its use in the movie posters.

5. FF Avance

It is a special typeface that works best where motion and energy are depicted, i.e., in automotive, action-based, or sports industry. It uses asymmetrical serifs and supports advanced typographical features such as alternate characters, ligatures, small capitals, super or subscript characters, case sensitive forms, etc.

6. Zorus Serif

Zorus Serif is a type of retro font which was developed by a Canadian designer known as Jeremie Dupuis. This type of font is appropriate for those who want to give an old-fashioned look to their logo designs. These are available in both italic and standard versions and can be used, modified, or distributed as per the choice of users.

7. Didot

The Didot font is commonly used by the fashion industry. It is a collection of typefaces, which was created in the late 1700s. It was named after the Didot family, who were famous painters and type producers. The interface contains different features like hairline strokes, condensed armature, stroke contrast, and flat and unbracketed serifs.

8. Kondolar

It is a type of interface that belongs to the genre of slab serif text and display fonts and was designed by Cadson Demak. The design is simple with straight sides and gently curved horizontals, which combines well with a short and sturdy serif that is also asymmetrical. It contains 10 styles and family package options.

9. Neue Swift

Neue Swift is suitable for designing wordy logos. It was designed by Gerard Unger to maintain a horizontal flow that clearly separates the words and lines, thereby making it easy to read. The typeface usually consists of sharp sloping serifs and “busy” angles. It is widely used by the financial, publishing, health, or non-profit industries.

10. Sabo

Sabo is another retro-style font that was created by a graphic designer named Philippe Moesch. This type of interface is comprised of a pixel-style font system that is available in filled and inline styles. It is generally used by designers who are looking for an old-fashioned design style with an arcade theme.

11. Big Caslon

The Big Caslon typeface is a revival from the group of serif typefaces. It was founded by Matthew Carter in the year 1994. The design usually has sharp serifs, but for some serifs, the uppercase letters can be a bit geometric. Try considering this interface if you are looking for a classic typeface that’s styled with a well defined and elegant look.

12. Bobber

Bobber was designed by Lucas Almeida and Dmitry Goloub. It is a slab serif font that will provide a unique and vintage feel to your logos. The design was inspired by Bobber motorcycles and can be used to express the emotions of the past. It is a grid-based font that is available for free and can be used for commercial and personal projects.

13. Enclave

Enclave is a unique but highly legible font consisting of chunky and thick slab serifs that resembles a typewriter font. However, users are also allowed to soften and subtly round off the harsh edges if needed. It is a type of typeface that can be highly readable as a text and was designed by James Montalbano.

14. Canilari

This interface is suitable to be used for packaged goods or a modern butcher shop. It has thick and crude cuts that can invoke creativity within the designers. It is an outcast typeface of the post-modern font family. You can use it for continuous texts or while creating impactful headlines. It was designed by Patricio Truenos in the year 2016.

15. Sentinel

It is a slab serif typeface, including a wide range of weights and refined italics to ensure the creation of versatile logo designs. It was designed by Jonathan Hoefler and Tobias Frere-Jones in 1845. The main benefit of using this interface is that it can incorporate a lot of features to overcome the demerits of a traditional style slab serif font.

16. Source Sans Pro

Source Sans Pro is a classic sans serif typeface that was inspired by the different Gothics forms such as Lightline Gothic, Franklin Gothic, and News Gothic. It has a simple design and is considered as the first open-source font family from Adobe. It was designed by Paul D. Hunt and is available in upright and italic styles.

17. Modesto

The lettering style became popular in the late 19th and early 20th centuries and was designed by Jim Parkinson. It contains nearly 10 styles, however, four new italic fonts were added to the family in 2014. Try using this font for your business if you are inspired by the vintage circus styles, cigar box designs, or classic wooden crate branding.

18. Rufina

Rufina font was designed by Martin Sommaruga and contains 9 types of style fonts. It usually combines the features of various typographic styles with the Bodoni typeface. The letters are of high contrast, which makes it one of the most favorable choices for highlighting text and headlines.

19. Futuracha

Futuracha is another font showcasing the art deco style where the edges of the letters are totally extented. It is mainly used for creating logos and headlines. Apart from that, you can also use it to design invitations and cards. This typeface usually includes numbers, symbols, and characters of the Greek and Latin origin.

20. Revista

Revista is a stencil typeface that is usually applicable for projects related to fashion magazine. The font has an elegant look and was designed by Paula Nazal Selaive, Marcelo Quiroz, and Daniel Hernández. It has 2 sets of dingbats that vary from zodiac sign symbols to technology symbols.

21. Rockwell

Rockwell is a slab serif typeface having a monoline construction. It usually features bold shapes and edgy serifs that can give a strong impact to the designs. The strokes appearing in this font are of the same width and looks common to that of the sans-serif designs. You can use this font for the business dealing in construction, clothing, or utility.

22. Amsi Pro

Amsi Pro belongs to the sans-serif font family and is primarily used for creating designs with thick and thin stroke widths. It was designed by Stawix Ruecha in 2015 and is best used for comic books. It contains 49 styles and supports a wide range of weights such as bold, semi-bold, black, light, regular, heavy, thin, light, and Xlight.

23. Aventura

The Aventura font is a complete collection of uppercase letters along with a few numbers and characters. It was created by Jimmy Kalman as an inspiration from the outdoors. Therefore, this type of font is best applicable for designs reflecting free spirit, nature, or adventure. You can access this font free of charge only for personal use.

24. Wagner Grotesk

Wagner Grostesk is a typeface that is best suited for screen use. Apart from this, it can also work well for posters and headlines. It is the redesigned form of Edel Gothic/Grotesque, which is designed for the purpose of updating, enhancing, and adopting the early 20th century typeface to use it on digital platforms.

25. Berlin

Berlin belongs to a group of display fonts having classic geometric typefaces. These usually resemble the appearance of the last century fonts. It is best applicable when your graphic design needs to have a geometric style typeface. It is generally available in 4 different versions such as Slaberlin, Berlin, Berlina, and Uberlin.

26. Axis

The Axis font was designed by Jean M Wojciechowski with an intention to spread the message of happiness for the urban environment. It belongs to the sans serif font family and is inspired by geometry. This typeface is mostly used by vegetable or food supermarkets. It is available for both personal and commercial purposes.

27. Rooney

This type of font is effective when used on screens, i.e., for apps and websites. It was created by Jan Fromm and reflects a friendly feel. Its top font design has subtly rounded serifs and terminals, which adds the required personality and impact when used in a larger size. However, when set in a smaller size, it can provide a soft feeling.

28. Modern No 20

It is a modern serif that was designed by Edward Benguiat and is available in 53 languages. It is one of the best typographies that is known for refinement and quality. Consider using this font if you want to add class to your titles. This typeface was also used by the agency Pentagram for designing its logo.

29. Azedo

Azedo is one of the best typefaces for designing logos or any other works related to graphic designing. It was developed by a Portuguese graphic designer known as Pedro Azedo. You can employ this typeface for various other purposes including creating font headlines, badges, and print graphics or T-shirts.

30. Mrs Eaves

Mrs Eaves is a versatile serif that was designed by Zuzana Licko in 1996 and is known for its use in the WordPress logo. It is widely known for its unconventional name in the industry. The interface is a modern interpretation of John Baskerville’s work and is named after his wife, Sarah Eaves. He was a legendary pioneer of the 18th century.

31. Bembo

It is an old-style serif that was originally designed in the late 15th century by Francesco Griffo. However, people came to know about it after its revival in the 20th century under the Monotype label. It is also a good typeface known for its italic ampersand and primarily used to set book copies for expressing both formal and traditional beauty.

32. Warnock

The Warnock font is named after Adobe’s co-founder, John Warnock. It has an elegant appeal and is considered as one of the best choices for professional designs. The font family has four weights, which are available in different optical ranges like text, caption, display, and subhead in the roman and italic styles.

33. Montecatini

The Montecatini font originated in Italy in the 20th century. It is created in 2017 by a designer named Louise Fili. It is a noveau-style font that depicts elegance, clarity, and stunning curly flourishes along with 27 styles. It has several features, including width, ligature, and weight, which adds to its uniqueness and versatility.

34. Linotype Didot

It is a type of serif font that was created in the late 18th century as an alternative to the Bodoni font. It also features sharp angles or serifs like Bodoni and looks like its slimmer version. However, the mutual influence is clearly visible between the two fonts. Consider using this font style if you want to add a classic and beautiful flair to your work.

35. Museo Sans

The founder of Museo Sans typeface is Jos Buivenga. It was founded in the year 2008 and is a highly legible sans serif typeface that is mostly used by the typography lovers. The font shape is slightly geometrical and has adequate spacing and kerning, which makes it the best choice for text and display purposes.

Hope that the different fonts or topography styles will help you to craft better designs for your logos. Make sure that you keep every details and information in mind while searching the perfect typography for your brand.


Communication is important: Help your logo designer understand what you want

If you have reached this section, then I’m sure that you are ready for the designing part. There are a lot of ways for designing a logo, i.e., hiring an agency, arranging a logo contest, or deploying a logo maker tool. However, you should identify the one that will suit you the best. Any option you choose will have their respective pros and cons regarding the output quality and pricing structure. Hence, check out the below comparisons that will guide you to select the most appropriate way to design your logo. It will also give you an overall idea of estimating costs.


Regardless of the option you choose, you must clearly communicate your requirements with the designer. It will ensure that your designers understand the requirements for your project. Besides, also provide them the needed information about your company and style so that they can create unique outputs for your project.


Overall, to generate quality output, you need to trust your designers while staying open to their suggestions. These designers are experts and know what makes a logo design better. Hence, provide a lot of detailed information and clear feedback so that they can create something interesting that will be beneficial for your project.


Evaluating your logo options

A feedback form can help you ease out the process of evaluating the logo options. Try to take feedback from your customers, potential targets, friends, colleagues, etc. to finalize a good design.


How can you identify an effective logo?

A logo is highly effective when it is easy to remember, stands out, looks professional, and seamlessly conveys your brand message to your potential targets. It can be included in any size, and anywhere depending on your requirements. Besides, it should also reflect your brand personality.


Below are a few questions that should be kept in mind while evaluating your logo options

  • Is your design simple and easy to remember?
  • Can your logo reflect your whole business to the audience within 2 seconds?
  • Is it unique so that it can stand out from the competitors?
  • Does it have a timeless feature or needs redesigning within a few years?
  • Is it versatile and can effectively showcase each of your brands’ needs?
  • Will it be appealing to your target audience?
Top Free Logo Makers / Generators
  • Free Logo Design

    Free Logo Design is another website that allows users to create logos free of cost. You can get access to thousands of logo templates that are available for free in 20 different category types. You just need to add your company name and make custom changes in the desired color, shape, or font to meet your design needs. Later, you can download it for free. However, if you wish to get a high-resolution logo, then you have to pay for it.

  • Graphic Springs

    This software can be used for free and offers a variety of templates and categories to choose from. To craft your logo, first, you need to enter the company name along with the tagline. Then, you can select the image category, shape, or symbol and start editing your logo. It allows unlimited edits and also provides a filter option to browse through the new and popular logos.

  • Canva

    Canva is a logo making tool that offers both free and paid templates to meet the various branding needs of your business. Apart from creating logos, you can also use it for developing flyers, business cards, social media images, invitations, letterheads, and more. The tool is easy to use where you can add various elements to your template with the drag and drop feature.

    However, if you are a beginner, get started by using the free templates, which also allows customizing the text, size, font, or colors. Once it’s done, you can download the designs in JPG, PNG, or PDF format.

  • Wix Logo Maker

    Wix logo maker is the best tool for a brand new company. It is very simple to use and will seamlessly create a logo template as per your needs. You will get the benefit of customizing various aspects like colors, font, text, size, and more according to your choice. The best part is that you can get it for free while also receiving its commercial right. However, to access it, you need to create an account at the site.

  • LogoMakr

    LogoMakr is an easy-to-use software that only requires you to drag and drop the required feature. It allows you to choose from a wide range of options like text, size, shape, color, icon, font, and more to add it to your logo design. After designing the logo, you can finally use the crop button to cut out the design. Once it is completed, you can save it on your desktop and download the file. You can download the low-quality files for free. However, you have to pay if you want it at high-resolution.

  • Online Logo Maker

    Online Logo Maker is another free logo generator that is fast and easy to use. Amateur designers can start their logo design journey by using this website as it offers a variety of fonts and templates to choose from. Users can get access to multiple categories of pre-defined symbols that can be used to create and upload their images.


    It offers both free and paid services while supporting unlimited editing and downloads. The files are available for download in SVG and PNG formats.

  • UCraft

    You can use this website for creating unique logos. UCraft consists of more than 220,000 icons that can be used in creating attractive logo designs. You can add the company name and modify the colors and font type according to your choice. Apart from providing logo templates, the website also allows free cloud hosting and web design templates. These files are available in PNG format and can be downloaded for free.

  • DesignMantic

    DesignMantic is an advanced logo design platform that uses AI technology to offer a rich user experience. It provides unlimited logo designs for the users in their preferred style, font type, and colors.

    You can enter your business name and choose its respective industry or services from a range of options. The site also has a few limitations, i.e., it does not support unlimited downloads and downloading the files comes with a price.

  • Zillion Designs

    Zillion Designs is another logo making tool that offers unlimited services, starting from creating logos, web design, t-shirt labels, digital ads, business brochures, and more. It has a simple UI and only requires you to give a few inputs like selecting a design, entering your company name, and choosing the desired fonts, text, and colors. You can also incorporate different shapes and designs to give a unique look to your template.

  • Shopify

    Shopify is one of the top logo making tools that not only create logos but also helps in generating the business name, QR code, or anything that can help to start your online business. This site is mostly preferred by entrepreneurs and small businesses.


    The website offers an easy-to-use interface where you do not need any technical expertise for using it. It also has a vast library of alternatives and stock imagery. However, some of its services does not come for free.

  • Logo Maker

    Logo Maker is one of the popular logo generators that are available online for free. It offers more than 10,000 icons that can be used to create and save unlimited logos in your user account. The option for downloading a high-resolution file comes with a fee. However, if you don’t want to download the complete file, then you can generate an HTML code snippet for your website and use it.

  • Logo Type Maker

    Logo Type Maker is an online logo generator that has over 200 fonts, 1,000+ professional templates, and 600,000+ vector shapes. It is suitable for startups or small enterprises, i.e., you can easily create your logo designs within a few minutes. The website supports unlimited editing so that you can change the colors, shapes, or fonts of the logo as per your preferences. The files are available for download in PNG, JPG, or SVG formats.

  • SquareSpace

    Squarespace is a free logo maker that offers a range of services to meet the varying needs of any online business. Here, you can find anything that is needed to start a new website. You can use this software to browse multiple icons and customize it according to your design preferences. It also allows users to download the low-resolution files for free. However, the free downloading of high-resolution files is only available if you have a membership.

  • Designhill

    There are a lot of services that Designhill provides other than creating logos. It usually includes creating a QR code, brochures, business cards, T-shirt designs, websites, and making cover photos for social media platforms like Facebook or Twitter. It is a free logo generator tool that has a huge collection of various icons, text, and colors to help you with customizing your free design. The site also allows downloading of the developed design for free.

  • Logaster

    Logaster is a free logo design tool that easily creates and offers multiple variations of your designs as per your preference. It enables users to download the small-sized logos for free and pay for the full-sized ones. However, the fee for downloading the files comes with a cheaper rate. With the help of this software, you can quickly create the best and most effective logos to represent your business.

Start using your logo for branding: The Real Journey Begins Now

Once you are aware of the basic facts of designing a logo, the next step is to integrate it in your web design, business cards, packaging design, or other materials for branding. Here, you also need to take care of every minute details such as the color palette, font type, style, and more to enhance your logo design. It will result in the creation of the most appealing design that will make your business stand out from the crowd.


Establish your brand identity through professional assistance

Logo plays a very important role in showcasing the brand identity of any business. It is because of the fact that the logo is the first thing that any potential customer would notice, creating a an image about your company in his/her subconscious mind. Therefore, it is highly essential to use the best logo that will make your business stand out from the crowd.


However, it can be a little tricky to design such type of logos. In that case, hiring a professional designing firm or a logo designer can help you make your business noticeable while effectively conveying your brand message. You can also hire freelancers for the job. But, the main thing is to check whether the outcome is worth the money or not.


Besides, you can also choose a reputed branding agency to create your logos. These agencies usually conduct extensive research on the market and competitors to create an overall logo design idea for your business. They employ a team of creative artists who follow a professional approach and take necessary measures to ensure that the outcomes are effective and of high-quality.





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