Oftentimes, graphic designers and artists face the situation of choosing a particular image format for their works. Since there are varied file format options available for images, it might be a little confusing to make the right decision. However, this guide can help solve it.
Here, we are going to talk about the best common image formats that can be used for your creative projects. Apart from that, we will also offer you some tips that can aid you in selecting the right format for your needs. Some may consider it trivial. But, pictures form an integral part of visual content and if you want to provide an amazing user experience to your visitors, then you should know how to choose the right one. Let’s begin with the different image file types first.
There are two different types of image file formats. They are:
Some of the popular image file formats for the web, i.e., GIF, JPEG, and PNG, come under the raster category. These file types represent static pictures where each pixel will have a defined proportion, position, color, etc. depending on the resolution.
Also, the raster image files can’t be resized. So, if you resize them, their original pixels and design will get stretched and fill up the space, thereby resulting in a blurry, distorted, or pixelated image.
A few examples of vector image files are PDF, SVG, AI, and EPS. These are more flexible and not like that of the static raster files.
The vector graphics mostly use a system of curves and lines on a cartesian plane, which will be scaled to the total area instead of a pixel. It means that you can resize the original resolution of a photograph without any distortion or loss in quality.
The common image formats mentioned here are widely used by creative artists for their photography and designing projects. You may be also familiar with some of them. Now, let’s go through the whole list of image file formats thoroughly so that you can decide what’s best for you.
Extension: .gif
Browser Compatibility: Internet Explorer, Chrome, Firefox, Safari, Edge, Opera
Specialty: animated banners, memes.
Compression: Lossless
Image File Extensions: .jpg, .jpeg, .jfif, .pjpeg, .pjp
Browser Compatibility: Internet Explorer, Chrome, Firefox, Safari, Edge, Opera
Specialty: Easy web uploading, shared on social media platforms, supports printing, taking camera snaps
Compression: Loss
Extension: .png
Browser Compatibility: Internet Explorer, Chrome, Firefox, Safari, Edge, Opera
Specialty: screen optimization, web usage.
Compression: Lossless
Image File Extensions: .raw, .cr2, .nef, .orf, .sr2, etc.
Browser Compatibility: Internet Explorer, Chrome, Firefox, Safari, Edge, Opera
Specialty: Photography,
Compression: None
Extension: .bmp
Browser Compatibility: Internet Explorer, Chrome, Firefox, Safari, Edge, Opera
Specialty: Archived copies, high-quality scanning.
Compression: None
Image File Extensions: .tif, .tiff
Browser Compatibility: Safari, Edge, Opera
Specialty: high-end graphics, image archival, photo editing.
Compression: Lossless
Extension: .psd
Browser Compatibility: Chrome, Firefox, Opera
Specialty: image editing, printing, digital Photoshop projects.
Compression: None
Extension: .pdf
Browser Compatibility: Internet Explorer, Chrome, Firefox, Safari, Edge, Opera
Specialty: documents, graphics, printing.
Compression: Lossless
Extension: .eps
Browser Compatibility: Safari
Specialty: logo, illustration, icon, vector artwork.
Compression: None
Extension: .svg
Browser Compatibility: Internet Explorer, Chrome, Firefox, Safari, Edge, Opera
Specialty: 3D software importing, responsive web designs.
Compression: Lossless
Extension: .webp
Browser Compatibility: Google Chrome, Opera, Firefox, Edge, Opera. Safari’s planned version 14
Specialty: supports animation and alpha transparency
Compression: both lossy and lossless image file formats
Extension: .heif, .heifs; .avci, .avcs; .heic, .heics; .avif, .avifs
Browser Compatibility: macOS Sierra, iOS 11
Specialty: compressed image file formats are twice as efficient as JPEG
Compression: lossy
Extension: .ai
Browser Compatibility: macOS
Specialty: saves the photo as well as its project state
Compression: lossless
Extension: .indd
Browser Compatibility: None
Specialty: saves project files, including swatches, page content, style, and more.
Compression: lossless
Extension: .xcf
Browser Compatibility: Google Chrome, Firefox, Internet Explorer, Safari Edge
Specialty: can save filters, paths, transparency, and more
Compression: lossless
While choosing the right image file types, you first need to identify the reasons why you are using them. It can help you to make better decisions for your needs. Apart from the given reasons, you can also consider other things such as the type of picture quality, size, space, time of opening or uploading, etc. As compared to selecting the video formats, the selection process of image formats is way easier.
Reason 1: Pictures
In this case, you need to choose the formats with lossy compression. For instance, JPEG and WebP. The former will offer more compatibility while the latter will provide compression. You can also use both for minimizing the download time and improving the quality. However, make sure that WebP is your first choice.
Reason 2: Screenshots
With screenshots, you should not compromise on the image quality, which is why you need to use a lossless image format. PNG can be the best choice for screenshots. However, if you are looking for better compression, then you can choose WebP. The former can be utilized if there are texts present on the screenshot since they are more likely to go blur.
Reason 3: Icons
Since icons are smaller in size, choosing the wrong picture format will result in the loss of details. That is why go for a lossless format like WebP in this case. However, if you are facing problems with support, then PNG will be a good choice only if you are not offering a fallback. Consider choosing GIF, if the icons have less than 256 colors in them.
Reason 4: Diagrams, charts, or drawings
Diagrams, charts, or drawings are usually represented in the form of vector graphics. That is why your best bet, in this case, would be SVG. Alternatively, you can also use a lossless file type such as PNG. However, if you are going for a lossy format like WebP or JPEG, make sure to keep the compression level in check to prevent the texts or shapes from getting blurred.
Hope that the blog post was useful enough to clear your doubts regarding the common image formats and how to choose the best one according to your needs. However, you need to have a strong understanding of the various image formats in photo editing if you wish to utilize them correctly. Besides, think about the benefits you can achieve by learning them. With the increasing competition in the creative domain, the more you are aware of these tiny details, the more it will be helpful for your projects. So, utilize this post to the maximum to get outstanding results for your purpose.