How Do Different Industries Use 3D Rendering?


7 minute read

3D rendering is becoming an indispensable part of every industry these days. To stay ahead in this competitive market, every industry needs to try new technology. Three-dimensional rendering is one of those technologies that help present your work to potential clients. It is a way of communication that can help companies boost sales and enhance their relationship with their customers.

industries use 3D rendering

Technology explained

Advanced tools are increasingly used to create photorealistic 3D visualization in this digital world. Product visualizations are created with advanced 3D rendering software and help the product development process in numerous ways. It acts as a business card for you. 3D helps in visualizing your ideas. Selling and promoting ideas even before they get into their physical form, communicating with customers, and instructing them about the assembling and more are the major aspects in which rendering plays a great role.

Three-dimensional rendering can be defined as generating an image from a model using computer software. This technique is used in movies, video games, etc. CAD (Computer Aided Designs) are usually used in creating the three-dimensional models, and then there is an addition of textures, lights, etc.

That's rendering, and the images created through this process are used in real-time programs. 3D rendering services cost depends on the effort and time required to render a product. The ease of using smart software helps customize the ideas and create visually appealing concepts.

Major benefits of this technology

  • Cost-effective
  • Field interferences are eliminated
  • Easy editing
  • Increased productivity
  • Boon for designers
  • Increases promotion
  • Attractive presentation

Anything can be just 3D rendered as it's convenient and cost-effective. It allows us to view a design even before it starts to be manufactured or constructed.

Few of the most common industries in which three-dimensional rendering is being used

  • 3D architectural rendering for real estate business/industry

    3D Architectural rendering for Real estate business/Industry
    • Real estate agents use 3D rendering for marketing purposes and different applications to stand out from the competition in this sector. It's a perfect way to increase the pre-sales and make a difference.
    • If they have new buildings, or apartments coming up, agents use 3D rendered images of the same and generate interest. They take it for their presentations and give their audience a detailed idea of the new structures.
    • Attractive renderings are used in brochures or advertisements. They are perfect for catching the attention of potential customers. It helps them showcase their special features, making them different from other properties.
    • They are also helpful in creating a strong portfolio which helps them show their customers the properties they have already constructed without actually visiting those sites.
    • Virtual tours help agents give their interested buyers a tour of their property even if it is under construction or not yet started.
  • Film industry

    Film industry
    • Three-dimensional rendering is used widely in the film industry. Creating different real-life creatures to make the movie successful. '
    • Kids show often use this technique to create attractive graphics for entertaining kids.
    • Producers get the opportunity to bring new ideas to life for their shows.
    • Some of the best blockbuster films, including Fast and Furious, Star Wars, Jurassic Park, and a lot more to list out, have used this technique.
    • The industry has started pushing the boundaries with this technique.
  • Gaming industry

    Gaming industry
    • Our favorite video games have used 3D rendering to a great extent to create astounding graphics.
    • Players get a chance to play with graphics, weapons, landscapes, and more.
    • This technology is utilized in creating cutscenes shown as a part of the gaming experience that looks like mini-movies.
  • Manufacturing industry

    Manufacturing industry
    • This industry includes different sectors from engineering companies, mechanics, furniture industry, and more.
    • The companies in this industry use this advanced technology to create plans, layouts, and other important manufacturing aspects.
    • Visualization of the workflows is possible using this technology.
    • Different products, machine parts, prototypes, etc., can be showcased with minute details even before they are manufactured.
    • This eliminates the need for processes such as developing expensive prototypes or models.
  • Educational sector

    Educational sector
    • The educational sector uses this technology in creating interactive, online learning programs.
    • Provides a high level of interactivity for the students keeping them engaged
    • Children prefer to have visual learning as compared to the traditional book system.

Process of three-dimensional rendering

  • Depiction of the object material is important to get a photorealistic visual representation. The artist changes the materials' settings depending on the client's need.
  • Then lighting factor has to be considered to make the 3D design look real.
  • The next step after texturing and lighting is adding the concepts and the details.
  • Feedback from the client and the refinement, if any, is done at this stage.
  • The final delivery of the output depends upon the ultimate use of the image.


These industries have started relying on this new technology to get the perfect picture of their ideas, products, etc. Big companies prefer hiring 3D rendering services providing companies to get the process done professionally. MAPSystems is the leading outsourcing company providing high-quality and affordable 3D rendering services across the globe. No matter which industry you belong to, we have talented designers bringing your ideas to life with amazing creativity.

Some of the 3D rendering services online provided by us include 3D Interior / Exterior rendering, high-quality 3D floor plans, 3D walkthrough animations, etc. Our 3D product design services include rendering for electronic products, automotive products, and eCommerce products.

As all these industries depend upon this advanced technology, what are you waiting for? Contact us now and try this technology to showcase your product.