Tips and Tricks for Effective Social Media Video Editing

Video Editing

minute read

Undoubtedly, social media has emerged as one of the most potent platforms for sharing content with a mass audience. Amidst the numerous content formats though, one type steals the show. That is, video content. Videos are impactful, shareable, engaging, and, most importantly, convey messages like nothing else. However, to optimize videos for social media, one needs to edit them in an effective manner.

Hence, today’s insightful blog will discuss the tips and tricks for effective social media video editing. By the end of this engaging read, readers will get to know the specific tips for creating attention-grabbing and compelling social media videos

So, let’s embark on this exciting journey and leverage the power of effective video editing.

Importance of video content on social media platforms

In recent times, the digital realm has undergone a paradigm shift towards video consumption. 92% of internet users worldwide watch online videos daily. On average, more than 8 billion videos are watched on Facebook every day. LinkedIn video posts are shared 20X more than text or image-based posts.

All of the above stats point towards one single fact! Videos are now the dominant medium to capture audiences and leads, establish a connection with them, and drive engagement. Let’s check out a few more significance of video content on social media platforms.

  1. Enhanced brand visibility and brand recognition: Professionally-edited videos help brands stand out and show up in users’ news feeds. This leads to instant brand recognition and long-term brand recall among audiences.

  2. Improved storytelling: Through compelling narrative arcs, sequential editing, and emotional storytelling, videos help brands forge deeper connections with their audience.

  3. Increased conversion rates: Video testimonials, product explainer videos, and demos, all create a significant impact on potential buyers. This automatically influences their purchase decisions, boosting conversion rates.

  4. Highly shareable and mobile-friendly: With the noteworthy growth of smartphones, videos have become an extremely popular content-sharing medium. This boosts brand reach and virality in the long run.

  5. Preferred by social media algorithms: Social media algorithms prefer videos over text-based or static image-based posts. This leads to higher organic reach and audience engagement.

  6. Scope for diverse content formats: Brands can experiment with different video formats such as tutorials, behind-the-scenes, bloopers, live streams, interviews, and so much more. This is the best way to cater to a diverse audience and stay relevant.

The importance of videos on social media channels thus knows no bounds. Brands can not just convey their brand messages, but can also foster meaningful customer relationships, achieving their business objectives.

Let’s move on to the specific video format requirements for different social media channels.

Video format requirements on different social media platforms

It is essential for a video editor to be thorough with the specifications each social media channel recommends for videos. Besides being creative, a professional video editing specialist must also know these technicalities. Abiding by these specifications is the best way to maximize the reach and impact of the content

Check out the recommended specifications of a few leading social media channels.

  • Facebook

    • Recommended video length- Regular posts: 240 minutes, Facebook stories: Up to 20 seconds.
    • Preferred file format- MP4, MOV, AVI, WMV. Maximum file size: 4GB.
    • Ideal aspect ratio- 16:9, 1:1, 4:5, 9:16.
  • Instagram

    • Recommended video length- Regular feed videos: Up to 60 seconds, IGTV videos: 1 minutes-60 minutes.
    • Preferred file format- MP4, MOV, AVI, WMV. Maximum file size: 4GB for feed videos and 650MB for IGTV stories.
    • Ideal aspect ratio- 16:9, 1:1, 4:5, 9:16.
  • X (previously known as Twitter)

    • Recommended video length- Regular tweet videos: Up to 2 minutes and 20 seconds, videos uploaded via Twitter Media Studio: Up to 10 minutes.
    • Preferred file format- MP4, MOV, AVI, WMV. Maximum file size: 1GB for web uploads and 512MB for mobile uploads.
    • Ideal aspect ratio- 16:9, 1:1, 9:16.
  • LinkedIn

    • Recommended video length- Regular video posts: Up to 10 minutes, native videos: Up to 10 minutes.
    • Preferred file format- MP4, MOV, ASF. Maximum file size: 5GB for native uploads.
    • Ideal aspect ratio- 16:9, 1:1, 9:16.
  • TikTok

    • Recommended video length- Regular videos: Up to 3 minutes, live streams: Up to 60 minutes.
    • Preferred file format- MP4, MOV. Maximum file size: 287.6MB for regular videos and 500MB for live streams.
    • Ideal aspect ratio- 9:16.

10 tips for effective social media video editing

This segment will explain the most essential video editing tricks for social media to maximize the impact of the content. Follow these tips and get your desired outcome.

Also, if you are a professional social media video editor, these tips can greatly enhance your workflow in an optimal way

  1. Create a hooking intro

    Edit the video in a way that ensures the first few seconds are the most hooking. That will be the game-changer for the video, compelling the viewers to watch it until the end.

  2. Optimize it for mobile devices

    Make sure the videos are optimized for mobile viewing. However, if you wonder how to make videos for social media optimized for mobile viewing, keep the aspect ratio proper, and use clear, readable texts for better readability.

  3. Incorporate captions/subtitles

    Captions or subtitles make any video all the more engaging and accessible. So whenever you edit a video, use synchronized captions or subtitles to deliver the message to the audience within a short time.

  4. Adhere to the branding style

    Video editors must always maintain brand consistency, namely color theme, brand logo, brand fonts, and the like, within the video. This reinforces brand identity and creates a better brand recall factor.

  5. Incorporate CTA buttons

    This is extremely crucial. During editing, make sure you put a call-to-action button at the end of the video. A CTA encourages viewers to take action; hence, the messaging must also be extremely compelling.

  6. Experiment with different editing styles and transitions

    Different editing styles, effective transitions, etc., are the key elements to making a video look exciting and engaging. Try using transitions like fade in/fade out, dissolve, L-cut, J-cut, Iris in/Iris out, star wipe, etc. Professional video editing services agencies offer these high-end transitions using advanced editing tools.

  7. Keep it concise

    Prune all the extra content from the video for better impact. Social media users prefer to watch clear, concise, and focused video content. So, regardless of the channel the video will be uploaded to, edit it and maintain brevity

  8. Add relevant visuals

    An extremely significant tip for social media video retouching and post-processing. Relevant graphics, text overlays, animations, and visual effects not only make a video look good. They also help reinforce the message.

  9. Add background music according to the mood

    Adding relevant background music aligning with the video’s tone, theme, and mood is one of the key responsibilities of a professional social media video editor. Find a good background score from the online music libraries and make the video more cinematic.

  10. Optimize for each social media channel

    Tailor the editing approach as per the specific requirements of each social media platform. Focus on the correct file size, aspect ratio, video duration, audience preference, etc.

There you are! A complete checklist of the best and most practical video editing tips for social media content. Incorporating these ideas into your social media video editing workflow can produce highly impactful, visually and aesthetically pleasing content to share on the social media channel. Furthermore, these tips will help a video post-processor stay technically correct while editing for social media.


To sum up, aspiring editing professionals can enhance their video quality with these tips above for social media video editing in a hassle-free manner. All social media channels these days are flooded with numerous video content each day. Staying fresh and relevant amidst this ocean of content is a big challenge for all content creators.

Hence, it is best to partner with a professional social media video editing services provider for the best results. They have years of hands-on experience across diverse domains and social media channels. Furthermore, they also have unlimited access to the latest tools and software for high-end video post-processing.

So, hope you are enriched with the creative video editing hacks for social media content mentioned above. We will be back with another interesting article soon. Until then, try these tips and keep growing your social media marketing success.