Web banner design: 12 Powerful tips for better sales
In this modern world of computers and internet, all businesses wish to increase their online presence and attract customers from all over the world. This is where web ad design come into play. Striking banner ads with irresistible captions successfully steal the eye-balls of internet users. Many of them could be potential customers and you can’t afford to lose them. Investing in banner ads is a good idea these days. However, you must master certain banner design tips and tricks.
The creation of banner ads isn’t child’s play and takes much more than what you think. There are important guidelines you must adhere to and all companies are out there to understand and apply them in a productive manner. It is the best method to develop brand awareness due to the cost-effective and measurable nature. We give you few important tips to design eye-catchy banner ads and send your sales skyrocketing.
Advertisement Banner Designing Tips
Select standard sizes
There are certain banner design sizes that are considered ideal by most of the professionals. These are 728×90px (leader board), 300×600px (half page), 300×250px (medium rectangle) and 336×280px (large rectangle). Google AdSense regards these sizes as successful ones and hence this must be kept in mind.
Put them in hierarchy order
The impact of each and every banner ad revolves around the precise usage of hierarchy. Order of elements is crucial to pull in quality traffic. You should order them strategically to invite the attention of targets. They are
- Company’s logo
- Value proposition
- visual depiction
- Call to action (CTA) button
Simplicity is the key
Amid all your banner design ideas, it is always better to stay simple. All illustrations and wordings should be simple, straightforward, coherent and easy to understand. Keep in mind the fact that online users aren’t going to spare more than few seconds on your ad. So, convey maximum ideas in the short span of time.
Employ clear-cut boundaries
Customers have an eye for concisely written content placed inside boxes with clear-cut boundaries. The frame of the box plays a pivotal role in presenting the content in an engaging manner. Ideally, those graphical components must expand to the box’s boundaries. A1 pixel border in gray color is advisable for a white colored advertisement.
Try to use animation
It is a well-known fact that awe-inspiring animation successfully captures attention and holds onlookers in thrall. Static banner ads cannot command humongous attention the way animated banners does. Your website banner design can reach great heights through the clever usage of superior quality animation. However, these elaboration shouldn’t prevent customers from reading and understanding the message. The key is to restrain oneself from going overboard. Animated web banners must not be longer than 15 seconds. Simple and uncomplicated animations are suitable and shouldn’t loop more than thrice. Its last frame has to present the obvious call to take action.
Text should be readable
Easily readable content converts more website visitors into loyal customers. You can’t expect online users to spend much time on the advertisement, trying to figure out those indecipherable mess of words cramped into a tiny box. Take time to break it down for them. An effective text has a headline and body made up of varied sizes. The copy shouldn’t comprise more than four sentences. When you create banner ads, make sure that you don’t use cursive or similar fancy fonts. Also, fonts should not be very thin or below 10 pt.
Go for small files, right formats
Google Ad words maintains that smaller files are appropriate. A file size below 150 kb is preferred by them. This is to ensure that your advertisements load faster. As mentioned above, online users have poor attention span and prefer to scroll down or click another link as quickly as possible. In order to seize their attention, your advertisements must load faster. It is a matter of concern when your painstakingly crafted works fail to garner those eye-balls they deserve. In addition, use the best file format for banner ads. You’re working deliverables are GIF, JPG, PNG and HTML5. Adobe Illustrator, Adobe Photoshop, Adobe Animate and Google Web Designer could be used in the process. Flash ads aren’t any more in vogue, so choose other file formats for images.
The above mentioned tips for creating web banner ads can help you develop banner ad design best practices and come up with dazzling banner ads that nudge ahead of rivals. Nevertheless, seek professional graphic design services company assistance. A banner ad design services provider could deliver those dream-like ads, tailor-made to suit your designing requirements.