Top Facts That You Should Know About Poster Making

Posters are effective tools to promote events, institutions, and businesses. You need to adopt appropriate poster design strategies in order to make sure that your posters get you the desired response from your target audience. Well-designed posters that would put forward your brand message in the most creative and effective manner would boost the effectiveness of your marketing campaigns. On the other hand, poorly-designed posters would make your campaigns less effective and end up tarnishing the reputation of your business.

It is important that you have some knowledge about poster-attributes so that you can design appropriate posters and make an optimum use of them so as to bolster the impacts of your campaigns.

You should be able to make a strong statement of your brand values to stand out from the crowd. Therefore, you should focus on designing effective posters that would uphold your brand values in the most creative way.

Different types of posters that are used for different purposes are as follows:

  1. Infomercial Poster


    Infomercial Poster

    Use of infomercial posters is very common. These posters are normally placed on sidewalks to catch the attention of onlookers. They are primarily used to showcase advertisements to promote newly-launched products or services. This type of poster would feature a large picture of the product/ service and the purported advantages would be defined through pointers. The location of the advertiser is mentioned in the footer section.

  2. Formative Poster


    Formative Poster

    If your business targets specific audiences in a particular industry, you can create problem -related awareness with a formative poster. Through this, you are not promoting your business or its offerings directly. Instead, you are creating awareness about a problem. Make sure that you mention your brand’s address in a distinct manner so that if someone from the audience wants a solution, he/she can easily contact you.

  3. Show Poster


    Show Poster

    Show or cinematographic posters are used for promoting shows, plays or concerts that are hosted on television or in theaters. The poster would feature details such as the show’s picture, name, venue and timing. This allows the audiences to learn more about the show. Using this type of posters, you can generate interest among audiences about an upcoming release or program.

  4. Posters used as Political Advertisements


    Posters used as Political Advertisements

    Also called propaganda posters, political advertisements are commonly used during elections by political parties to raise awareness about their candidates. The addresses of the businesses that promote a political party are also showcased in the footer section.

  5. Fashion Poster


    Fashion Poster

    Fashion posters are used by major fashion brands to increase the popularity of their products among their audiences. These posters would usually have killer tag lines along with a large picture of a model donning the fashion product.

  6. Corporate Poster


    Corporate Poster

    These posters are used for advertising their brands by large corporate houses. Instead of promoting a single product/ service, the brand, as a whole, is promoted along with its offerings. Such posters are uniform in appearance as a particular design is used consistently by a given brand. Information about new launches is also presented sometimes.

  7. Campaign Poster


    Campaign Poster

    You can raise awareness about campaigns during special drives or functions. You can engage audiences by showcasing posters which are connected together and carrying a message through a series of info bytes.

  8. Subject Poster


    Subject Poster

    You can promote a single subject with this type of poster. You will come across such posters commonly in art galleries where different art pieces along with relevant information are presented. Musical performers use these posters to promote themselves.

  9. Affirmative Poster


    Affirmative Poster

    These posters often carry motivational quotes for inspiring the readers. You can put up such posters at conspicuous places and post important information about your brand in the footer section.

  10. Digital Poster


    Digital Poster

    These moving digital posters can be showcased through LED screens or projectors. The posters can be reused. You need to choose the colors diligently because during projection, the colors can get faded.

Commonly-used Poster Sizes

For poster making, there is no predefined standard size. However, consistency in poster size is still desired. Companies have developed rules and defined dimensions for ensuring consistency in poster printing.

Different poster sizes are discussed below:

  • ANSI B size

    This is the smallest size and it is also known as Tabloid or Ledger. It is standardized for posters used in/as flyers, bulletin boards etc. Since the size is 279 x 432 mm, the posters don’t consume much space and large letters can be used.

  • Architectural C size

    You can notice posters of this size at doctors’ offices, university floors, walkways, bulletin boards etc. Standard size is 457 x 610 mm.

  • Architectural D Size

    This size is commonly used for posters. The size is 609.6 mm x 914.4 mm. You can put messages using large-sized words for capturing the attention of the readers. Other relevant details can be included using words of smaller sizes.

  • Standard Size for Film Industry

    Such posters are in portrait format. For movie or theatre play ads, you can use the 27" x 40" inches size. If you want the poster to be pasted near bus stops or subways, you can use a poster of 40" x 60" inches size. You can print such posters on paper stock and roll them up. In the retailing industry, posters measuring 24 x 36 inches are used.

  • Half-Sheet

    This format is actually the landscape format. The size is 22 x 28 inches and thick stock paper is used for printing posters.

Poster Printing Considerations

You need to choose the right paper. If you want to go above the aforesaid standard sizes, you must ensure that printers are able to print the posters. Use acid-free paper; otherwise the poster will turn yellow after some time.

There are some factors that you must consider while choosing stock for posters. This will make your poster design ideas more practical.

  • Cost

    The price of the poster would vary based on the cost of the material used i.e. cotton paper, canvas etc.

  • Personal Choices

    Your personal preferences would also determine the cost. You can choose glossy or shiny paper, paper with a matte finish, or with warm or cool tones.

  • Location of Poster

    If a poster is located outside, the stock needs to be sturdy enough to withstand the adverse impact of the climate. Indoor posters can be printed on cheaper stock.

  • Durability

    The stock must be heavier compared to normal printing paper. This will make the poster durable, reduce the impact of ageing, and make poster flattening easier. The weight of the paper should be 90g/m2. To instill a luxurious feel, you can use heavier paper measuring 120g/m2 and 163g/m2.

Poster Designing Software

Poster Designing Software

You can use various poster designing software based on your budget and familiarity with tools. We have listed the most popular software programs that are popularly used to design posters:

  • Adobe Illustrator

    With this poster maker software, you can design promotional content and flyers in a prominent manner. You can incorporate colors and images in posters and get text created with sharper, crisper lines. You can accommodate images and text within a single layout.

  • Canva

    Using this online software, you can use poster template, shapes, filters, stock images, etc. for creating compelling posters. You can download the posters in different formats after signing in. Paid version is also available.

  • Poster Maker

    You can use this app for iPhone 5. It is accessible from iTunes. Support is available for iPod touch, iPad and iPhone. This software supports 10 languages including simplified Chinese. You cannot get PDF files exported in high resolution for posters that have sizes greater than 8.5 x 11 inches. Creation of 11 x 17-inch poster layouts is also not possible. Price is $4.99.

  • MS Word

    You can use Microsoft Word for creating posters. You will get access to various templates that you can use to design appealing posters easily.

  • GIMP

    This open source software has many powerful features such as Photoshop. However, the learning curve is steep for newbies.

  • QuarkXPress

    Creation of complex poster layouts filled with text and images is possible with this software. Incorporation of Pantone colors is supported.

  • LucidPress

    This online program has a clean UI, which promotes an easy environment to create flyers. Free trial is available, but exporting of work is not allowed until you register.

  • PosterMyWall

    You will be welcomed with a large ‘Create your flyer now!’ green button at the starting stage. You can use the gallery containing many ready-to-use images. You can download the poster in high, medium or free quality versions. The free version will bear a large watermark on the finished poster.

  • Adobe Photoshop

    This classic program can be used for creating colorful and engaging posters. However, the steps for creating posters may appear to be complex for beginners.

By now, we hope that you have become familiar with the diverse aspects of poster designing. High quality graphic design coupled with high resolution images would ensure optimum results for printed posters. You can choose the sizes depending on your requirements. You can continue experimenting with different aspects of poster designing using software for creating desired outcomes.